How to activate your audience
Note to subscribers: thanks for your ongoing support. I'm excited about all the interest for my book, which has resulted in a number of paid speaking gigs and podcast interviews. Stay tuned for details about a series of launch events coming this spring. In the meantime, enjoy the following excerpt and if you have an extra moment, take a sneak peak at the new website that I'll be launching shortly: Sustainable Events (leor.ca). Let me know what you think.
In 2016, legendary Canadian marathoner Martin Parnell (he/him) and filmmaker Kate McKenzie traveled to Afghanistan to participate in the second Marathon of Afghanistan and document the brave women and girls who risked their lives to train in secret and participate. When they returned to Canada to tell this story of courage and hope through a book and award-winning documentary, both entitled The Secret Marathon they uncovered many reports of people in their local community who also felt unsafe to go for a run or participate in the outdoors, especially at night.
Kate and Martin were inspired by what they saw in Afghanistan and what they heard in Canada to establish an annual walk and run event, known as the Secret 3K, which is held worldwide during the week of International Women’s Day to promote the idea that everyone should be free to run.
When The Secret Marathon film premiered in different markets, the local Secret 3K organizers and running clubs mobilized to coordinate meetups and runs to attend the screenings during film festivals and stand-alone events. It was a great way to engage their audience, strengthen community, and promote active, sustainable commuting.
Please join me in participating in the Secret 3K this week. You can walk or run the 3km distance anytime this week to show solidarity with those who are not safe to run in their community. You can also join a community of folks participating in select locations in the evening of March 6th (see website for details https://raceroster.com/events/2024/73911/secret-3k).?
You can also watch the beautiful documentary film via https://thesecretmarathon.com/ and make a difference by donating to one of the Secret 3K charity partners - Afghan Sports Trust, 261 Fearless Inc or 30 Birds Foundation. Each of them are helping women and girls to access education and sports.
Donate at https://lnkd.in/gnAkRmUaIt’s
Register for the Secret 3K to run, walk and work together for equality at https://www.secret3k.com/
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#Secret3K #iwd2024 #internationalwomensday #genderequality #womensupportingwomen #womenwhorun #momswhorun
Leor Rotchild is a nationally-recognized speaker, author, podcaster, and consultant with 20 years of sustainable business experience. His new book entitled How We Gather Matters: Sustainable Event Planning for Purpose and Impact hits bookstore shelves in April 2024 and is available for pre-order now via: https://amzn.to/3T682rz
Community Builder l Program Designer l Communications Strategist l Education Specialist l Business Coach l Professional Speaker
8 个月Thank you for sharing Leor Rotchild and for your ongoing support. How we gather does matter and I hope your book encourages more event organizers to consider how they can create safe and inclusive events that help our communities move towards where we want to be. Events have the power to inspire us to imagine more for ourselves and those around us.