How to Acquire New Residents for Your Senior Living Facility in a Competitive Market

The global pandemic of 2020 was a crisis no one could predict – one that left many senior living facilities scrambling, without a cost-effective marketing strategy in place to continue acquisition efforts.

Although move-in rates have rebounded since the 30% decline during the pandemic, there are looming trends that could impact these rates in the near future.

4 Trends Impacting Senior Living Move-In Rates

?? Rising inflation is leading seniors to age in place—pushing the average move-in age to 87 years.

?? New large-scale entrants—such as continuing care retirement communities (#CCRC ) and high-rise facilities capitalizing on the weakened hotel sector—have been flooding into the market.

?? If you're not one of the luxury resort-style communities across the country, offering high-end hotel-style amenities, you could be fighting for a decreasing pool of potential applicants when capacity starts to outpace demand in your area.

?? #independentliving facilities are already seeing the squeeze with less than half the rebound rate of #assistedliving facilities.

How to Aquire New Residents in a Competitive Market

When capacity begins to exceed demand, it is imperative that you approach marketing strategically. My colleague Beth Van Story and I created a 4-part blog series to help you develop the marketing engine you need to drive qualified leads and fill your beds.

In this series, we’ve outlined an effective approach for acquiring new residents in an increasingly competitive market – helping you understand how to avoid “random acts of marketing,” offering up a marketing playbook to use to grow your business, and giving you the insights needed to dominate your local market.

Dive into the 4-part series - Are you Ready for the Next Senior Living Crisis:

Part 1: https://www.chiefoutsiders.com/blog/next-senior-living-crisis

Part 2: https://www.chiefoutsiders.com/blog/next-senior-living-crisis-part-2

Part 3: https://www.chiefoutsiders.com/blog/next-senior-living-crisis-part-3

Part 4: https://www.chiefoutsiders.com/blog/next-senior-living-crisis-part-4

Have questions about these tips or not sure where to begin? I can help answer your questions. Send me a DM or contact me here:?https://www.chiefoutsiders.com/profile/jennifer-apy