How to Achieve More on LinkedIn Before 2024 Ends

Since September is now here and the summer season has ended, it’s the perfect time to review and improve your LinkedIn strategy.

Whether you're a business owner seeking clients or a jobseeker looking for new opportunities, making the most of LinkedIn can really increase your chances of success.

In this week’s article, I’m sharing 5 simple ways to improve your LinkedIn presence and finish the year strong.

1. Set and Track Goals

Clearly define what you want to achieve on LinkedIn.

Whether it’s growing your network, finding clients, or landing a job, set specific goals and track your progress. This will help you stay focused and see how well you’re doing.

2. Update Your Profile

Make sure your profile is current and appealing.

Update your headline to show your expertise and revise your About section to highlight your key achievements and skills.

A well maintained profile can attract the right opportunities and connections.

3. Use the Featured Section

If you haven’t already, add the LinkedIn Featured section to your profile.

Use it to showcase your top posts or include a link to your website or lead magnet.

For these links, create an eye-catching thumbnail using Canva to make your content stand out.

4. Focus on Inbound Growth

If creating regular content feels like too much, shift your focus to engaging with your network.

Comment on posts and join discussions to stay visible and establish yourself as a knowledgeable professional.

Even if content reach varies, your engagement will keep you in view.

5. Personalise Connection Requests

Instead of sending generic connection requests, take the time to personalise them and engage with your connections content.

This approach will lead to more accepted requests and help you build a meaningful network on LinkedIn.

Whenever you're ready, there are a few ways I can help you achieve more on LinkedIn

LinkedIn Profile Optimisation

First impressions matter, so make a lasting impression and seize every opportunity with an optimised profile that engages potential connections.

LinkedIn Consultancy

Not getting the results you expected from LinkedIn? Need guidance on Lead Generation? Let's fine tune your Strategy so that you can take advantage of what LinkedIn has to offer.

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