How to achieve High Quality Regular Content Production that Drives Sales

Now that you have a bedrock of high-quality content that beautifully paints the picture of your organizational capacity, intent, and capability, it's the right time to add regular content production into the mix.

This content can have both an internal and an external focus, essentially, anything you say more than once in your organisation can be committed to video, such as;

• Onboarding videos and how to operate things in the office / factory
• Support inquiries from common questions through to specific and personalised advice
• Investor roadshow and presentation toolkits
• Answers to Common Sales Objections
• How to buy and how to use product videos

As a guiding principle, it is wise to frame the content around the main topic you want to be known for, and the sub categories you want to be known for.

These can be things such as ad hoc video blogs, where your staff and team members are out on site, grabbing their phone and making short updates.

They can also be regularly produced pieces of video content that support your narrative and bring new things to the marketplace, such as events you have coming up, new products you are releasing, new partnerships you're engaging with, generally the day-to-day stuff that doesn't require intensive video production processes to achieve high-quality results.

We do this by combining our in-house and offshore teams, business interview and social journalists, with platforms such as ShuttleRock, Wibbitz and Adobe Captivate Prime.

These platforms enable us to have your team send all their content to a clearing house before publication, so we can add captions, graphics and branding, then mix into a larger content stream or if the content is for internal reference, load onto your learning management system.

As we create, refine, approve and deploy, one of your team members is asked to review the material on a fortnightly or monthly basis, accessed through our Atlassian Jira Service Desk and a simple workflow;

This ongoing service of between five and 20 pieces of short content a month aligned with your search engine optimization and your search engine marketing strategy is something Bravo Charlie is proud to provide for you.

Our job is to be your IT advocate, to make sure the digital marketing partners we're working with are doing their best and achieving the commercial outcomes you and we expect of them, whilst providing specific, nuanced, commercially-orientated video content that will drive your organizational goals.

Through regular content production, quarterly filming, and ongoing digital media management, we will grow with you to be the success that matches your potential.

By going through this journey, you are taking the time to unlock the greatness inside your organization, and now that we are sharing it with the world, it's time to capture that response and turn it into commercial outcomes for your organization.         

The world is waiting for your story? - and we are excited to help you tell it!

Thank you for reading - if you learnt something, please give this article a like, click share and leave a comment!

Check back each Tuesday and Thursday as we move through this series on how you can transform your organisation into a story telling, profit-generating machine!

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Part 1 - How we bake your cake at Bravo Charlie - Initial Gap Analysis

Part 2 - Culture Design Day #1 - Exploration

Part 3 - Researching, Developing and Delivering Your Digital Systems and Marketing Strategy

Part 4 - Customer and Stakeholder Interviews, Competitor and Market Research

Part 5 - Photography - Do you know a good image?

Part 6 - Initial Filming of Staff, Facilities and Customers

Part 7 - How To Leverage Your proud customers

Part 8 - How long does filming take?

Part 9 - Editing; Where the magic happens

Part 10 - Colour Grading - Shaping Emotion & Controlling Communication

Part 11 - High quality audio - everything you need to know for better sound in life

Part 12 - The need for captions in modern delivery

Part 13 - Music, language of the soul

Part 14 - Implementing your New Sales Machine

Part 15 - Making an event out of your launch and generating twice your outlay in sales

Part 16 - How to turn your team into content creators - Culture Design Day #2

Part 17 - How to Achieve High Quality Regular Content Production that Drives Sales

Part 18 - Your total time commitment to go through a Digital Transformation

Part 19 - Translations and a global focus

Part 20 - Efficient Workflows - The Keys To The Content Castle

Part 21 - Turning Your Knowledge Into Sales Tools