How to Achieve the Elusive ROI in EAI
Mark Montgomery
Founder & CEO of KYield. Pioneer in Artificial Intelligence, Data Physics and Knowledge Engineering.
Given the ear-piercing noise of the LLM hype-storm, and the competition between Big Techs to outspend one another in the AI arms race, one might think ROI is irrelevant in the AI era (“this time it’s different”). AGI, after all, could fix everything, and may break capitalism, so why would CEOs and business owners worry about anything as insignificant as ROI or economic survival? ??
Nonsense. Of course CEOs and business owners are concerned about ROI, unless they are one of a handful of Big Techs with market caps pumped up by $trillions due to LLM hype, and/or an LLM startup immediately valued in the $billions with no product, and plan to burn hundreds of $millions per year. This newsletter is for everyone else.
Consumers are apparently not ready to pay for LLM bots either, at least not in a sustainable manner, which influences EAI strategy. Microsoft, for example, has decided to retire GPT Builder for their consumer version of Copilot, just three months after scaling, presumably due to internal analysis that suggested it wasn’t viable.
Microsoft didn’t disclose the reason for this decision, but I suspect adoption was slower and costs were much higher than expected. The $20 per month subscription may not been sufficient to cover their costs even if they achieved lofty adoption goals. This type of experience has been common for investors in LLM/GenAI ventures and products, reported by many, which is why VC investment in GenAI has plummeted.
Although the ability to prompt an LLM bot on any topic was novel, and having bots automate tasks can improve productivity, boiling the ocean for generalized LLMs is not terribly conducive to ROI. By attempting to provide answers to any question with stochastic parrots, it requires training all the data one can scrape, steal, beg, or license, which is not only enormously expensive, but creates inaccuracies, unprecedented risks, requires enormous amounts of power and water, and billions of dollars.
The need for scale is of course why Big Tech has bet the farm on LLMs – they are among the only companies that can provide it, so they are unsurprisingly attempting to extend multiple monopolies to AI and force dependency. Bottom line is LLMs are optimized for the strategic interests of Big Techs, LLM scientists and engineers, not customers or society. See my recent paper on SPEAR AI systems (Safe, Productive, Efficient, Accurate & Responsible) on the risks of LLMs.
Dos and don’ts for LLMs in business
It’s critically important to understand that LLMs have a much more limited beneficial role than what the LLM hype-storm is claiming. Attempting to use LLMs for everything in AI is absolutely the wrong approach, and frankly credible grounds for being fired, as it demonstrates incompetence and poor decision making. It’s also a great way to recklessly increase risk for organizations and people, and that approach is all but impossible to generate an ROI. ?
Dos
Don’ts
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Our approach at KYield
Twenty-seven years ago this summer I conceived the KYield theorem (yield management of knowledge) while operating GWIN, the leading learning network for thought leaders we had just built the previous year. Over the course of the following few years of R&D, the theorem manifested as the KYield Operating System, which we shortened a few years ago to just KOS.
Now highly refined and tested for basic scenarios, the KOS is an organizational, or business operating system (we refer to as an EAI OS, or enterprise OS). Not to be confused with computer operating systems or any other type, the KOS is primarily concerned with organizational management, human interaction, knowledge systems, and AI augmentation for governance, security, prevention, personalized learning, and productivity.
For technical readers, the KOS is a quasi neurosymbolic AI system run on precision data management. It’s a modular system architecture that includes multiple interconnected apps, including a CKO app for simple to use system-wide governance, business unit app (smaller version of the CKO), team apps, and DANA, the digital assistant for every employee in the organization (optimal).
The KOS provides end-to-end data management with a very strong bias for high quality data, which is the complete opposite of consumer LLM chatbots. The system is fully automated with semi-automated admin for the entire system by senior corporate officers, which then approves all other units, teams, and individuals. Every individual with access to the system through their DANA app is verified in a manner that is more similar to banks than consumer software.
To achieve the theorem, it was necessary to convert everything in the system to math, including meta data, ratings on all files, and profiles of all people.
The functions in the KOS include (part of the KOS is patented):
To learn more about our approach at KYield, see our executive briefing paper, “What is an EAI OS?“. Below is the video talk I recorded to walk through the paper. DM me if you'd like to discuss in more detail.
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Critical thinker, CyberSecurity Industry Analyst, Business Advisor, Chief Cyber Security Officer, CISO, vCISO, AR Manager, VP Product Management, Senior Director Product Marketing,
9 个月GenAI solutions that customers will actually pay good money for ( versus merely experimenting with) are still few and the winning use cases seem to be all about improved (human) resource utilization rather than anything that truly moves the needle on revenue generation. Thus it is hardly surprising that the likes of Microsoft who went very early and very big on GenAI are failing to cover the gazillions they have had to outlay to create the services. It is probably going to be those that came along later with more efficient and cost effective LLMs ( e.g. Databricks) that actually manage to make these services generate some revenue and deliver more beneficial business enabling capabilities than the more frivolous experiments from OpenAI, Google, Musk et al. True ROI will continue to be elusive meantime and we should be very circumspect when we hear such claims - as to how exactly people are calculating it.