How to Achieve Digital Transformation?

Juggling growing customer expectations and keeping up with the competition is challenging at best.?

Pair it with navigating all the changes and developments in technology, and it’s becoming increasingly difficult to stay afloat as a business.?

Luckily, there’s a strategy that could help optimize how you adopt new technology and keep your business thriving. Digital transformation is the solution, and we’ll help you understand its benefits and how to apply it in your business.?

*This article is the abridged, adapted version of the blog post originally published on the Pumble blog: https://pumble.com/blog/digital-transformation/?

What is digital transformation?

Digital transformation is a process you’re applying any time you’re using technology to improve your:

• Processes,
• Customer experience, and?
• Employee engagement.?

So, any time you hop on a video call with your team or use data analytics tools, you’re applying digital transformation.?

Some of the most successful examples of digital transformation in recent years include:?

• Transportation companies, such as Uber and Lyft,
• Digital streaming services, such as Netflix, and?
• E-commerce platforms, such as Amazon.?

What are the benefits of digital transformation?

Digital transformation is a no-brainer for anyone looking to take their business to the next level.?

So, before we get a closer look at the actual strategy, here are all the ways digital transformation benefits your business:

• Improves efficiency by automating repetitive tasks, leaving more time for other, critical tasks.?
• Enhances customer experience through more informed insights and personalized messaging.?
• Increases agility and flexibility with more powerful, real-time collaboration.?
• Improves decision making with extensive data analytics creating opportunities for more informed decisions.??
• Builds a competitive advantage through efficient processes, high customer satisfaction rates, and increased innovation.?

How to achieve digital transformation

Now that we understand the ins and outs of digital transformation, it’s time to learn how to successfully integrate it into your business.

Let’s get into it.?

#1 Define your goals

To be able to truly make digital transformation work for you, you first need to set your priorities straight.?

Your specific objectives will very much determine:?

• Your direction,?
• The types of tools you’ll use, and?
• The strategies you’ll apply.?

So, before diving head first, be sure to define a goal to focus on.?

#2 Evaluate your current situation

Assess the current state of your processes, culture, and technology to determine areas of improvement.?

Don’t rely solely on your own judgment. Ask your team to help out. Post a poll in your team collaboration software to check your employees' pulse and get their perspective on your strengths, weaknesses, and growth opportunities.?

#3 Apply the right tools

Technology plays the biggest role in digital transformation.?

However, not all technologies fit your vision and specific objectives perfectly. So, be sure to choose the ones that align with your business needs.?

Remember — you don’t need all the latest AI tools just because a marketing guru told you you do. Instead, start small with a couple of tried and tested solutions, and add more as you scale up.??

If you’re unsure where to begin, you can kick things off with an essential toolkit including:?

• An all-in-one communication and collaboration tool such as Pumble,?
• A cloud computing platform, and
• A project management tool.??

#4 Get your team on board?

Tools are great, but, ultimately, the power of your business lies in the people and the culture you create.?

So, along with investing in state-of-the-art tools, support your team with training and resources. Share your resources, video lessons, and recorded meetings and workshop sessions in your team channels to make the process smoother for your remote teammates.

This way, your people will quickly pick up the new processes and technology and feel much more comfortable adopting the digital mindset.?

#5 Learn, improve, repeat

Digital transformation is an ongoing process, so to ensure the long-term success of your efforts, consider adopting the following cycle:?

1. Regularly track your progress,
2. Collect employee feedback, and??
3. Upgrade and update as you go.????

Start your digital transformation journey with Pumble

Digital transformation is a must if you want your business to thrive and stay ahead of the curve.?

To kick things off the right way, follow the step-by-step process described above and invest in the best tools to ensure success.?

Pumble is your first step toward better team collaboration and communication. Try it today and transform how your team connects and works together.?

And, to unlock your team’s full potential and productivity — explore CAKE.com’s Productivity Bundle.?