How To Achieve Crowdfunding Success
Dr. John B. Charnay
Foremost Fundraising & PR Authority; Super-Networker/Super-Connector; Philanthropy Advisor; Leading Job Search Expert
Here’s How To Achieve Crowdfunding Success:
Identify who your target audience is and pick the right crowdfunding platform.
Share your story.
Make strategic use of all social media.
Communicate often.
Use a personal touch.
Customize your messaging.
Tell your potential funders know how your campaign and what it is promoting can benefit them.
Appeal to your fans and everyone else as well.
Offer supporters great rewards.
Set your funding goal.
Add elements of gamification, fun, and social sharing to create a potent mix that can raise serious money.
Promote your campaign heavily.
Update your funders as your campaign progresses.
Fulfill your promises.
Develop a great media page.
Create a great and concise and compelling campaign video.
Communicate often before, during, and after your campaign.
Appeal to your greatest fans then everyone else.
Make sure your profile page addresses the key questions of campaign donors.
Set realistic (and conservative) campaign fulfillment goals. Make sure these goals are doable.
Be certain that your campaign fulfillment process is nailed down before you launch your campaign.
Promote your project heavily– before, during and after your launch.
Work upon your campaign regularly, even after it’s over.
Never beg for money!
Create a sense of surprise, suspense and excitement.
Pick the perfect social media platforms to use to promote it.
Promote it also through traditional publicity.
Know what your audience wants, then give it to them.
Create a Facebook group to discuss your pre-launch marketing plans with your ambassadors and evangelists every day.
Include a breakdown of where donations shall be spent.
Show your background, education and a proven track record.
Donate to other people’s crowdfunding projects
Look right into the video camera.
Include second-person narratives.
Disclose some personal information.
With permission, publicize the names of donors and their donation amounts, if possible.
Provide rewards that are tangible and practical.
Include many (fun) reward tiers.
Incorporate as many valuable rewards as possible (assuming that you can deliver those rewards for a minimal investment).
Add new rewards in the campaign’s final stages.
Share the campaign with your personal network.
Offer the lowest possible donation levels as well as the highest.
When creating reward tiers, always offer the lowest possible donation (usually $1).
Strive to maintain your project’s momentum.
Provide free rewards at various funding levels.
Issue reminders throughout the campaign.
Post updates about the project.
Encourage people to spread the word on social media.
Describe the current status of the campaign.
Add a new feature or idea into the project.
Remind people about each looming deadline.
Answer questions that have been asked.
Add new reward levels.
Thank supporters for their contribution
Issue progress reports.
Have new social promotions.
Target donors that can empathize.
Be strategic when you promote your crowdfunding campaign. Do not just indiscriminately blast it all over the place.
Strive to target people that can appreciate the value and importance of your campaign.
Consider extending your campaign.
After your campaign is over: don’t love ’em and leave ’em!
Always be thankful!
P.S. Hire A Crowdfunding & Social Media Advisor To Advise, Guide & Inspire You!
P.P.S. What Would You Add To This?
The Author, Dr. John B. Charnay, CEO Of Charnay And Associates In Greater Los Angeles, Is A Leading And Award-Winning Public Relations Advisor...Plus A Top Social Media And Crowdfunding Advisor. And, As A Top Nonprofit Fundraising Advisor, He Has Raised Over A Quarter Of A Billion Dollars During His Distinguished Career. He Has Extensive Experience Teaching At The Graduate And Undergraduate Levels At Leading Universities Throughout The Greater Los Angeles Area, Including USC, UCLA, CSUN, FIDM, Woodbury And Pepperdine. He Has Been A Strategic PR Advisor To Many Famous Celebrities And Fortune 1000 CEOs. Additionally, He Serves As A Trusted Strategic Philanthropic Advisor To Numerous High Net Worth Individuals & Families & Family Offices. To Meet Him And Ask For His Support, Invite Him To Be LinkedIn (Email In Profile) And Contact Him Today!
NOTE: See Also "How To Do A Crowdfunding Campaign" https://www.dhirubhai.net/pulse/how-do-crowdsource-funding-campaign-dr-john-b-charnay-/?published=t