How To Achieve Better Marketing Results ... Sooner!

Fairly early in the consulting phase of my career, a new client wanted to know what factors were common to successful real estate sales people.

My work consisted of interviewing the principals of successful real estate firms, asking the same question.

After reporting to my client, I repurposed the content as basic marketing know-how for professional service firms, specifically specifically self-employed individuals who provided professional services of one kind or another.

Out Of The Archives

I recently updated this short eBook-based 10-lesson program for inclusion as a value-added bonus in a new service offer .

In effect this program will help professionals learn what they need to know to generate more new business ... as soon as possible.

Regardless of your marketing experience, this combination of information and self-study exercises will help small professional services firms generate that new business that they want and no doubt deserve.

And Out Of The Offer

As much value as this self-study program adds to the special offer, it seems churlish of me?to?limit the?information to those professionals who accept the offer.?

So in order to be less churlish and more polite,?I will share the key points from this program in this and the following two articles...three point at a time.

Align Your Personal And Business Goals

It is essential that you align your personal and business goals in order to maximize the success of your marketing strategies and efforts.

This means that you need to define what it is that you want to accomplish with your business, and how it fits into your overall life plan.

What are your short term goals?

What are your long-term goals?

It's also essential to create a clear picture of who your ideal clients are, and where they may be found.

Do you know what kind of people use your services?

Where do they live?

Plan to Succeed

You must also understand how competing professional service providers interact with potential clients.

In order to succeed with your marketing strategies and activities, you need to create a plan that is focused and achievable.

This means setting measurable goals and committing to them. You need to be honest with yourself about what you can realistically achieve in order to stay motivated and on track.

No matter how carefully you plan for success, it is important to remember that change is inevitable.

Markets, technologies and competition all shift and evolve over time, so it is important to be prepared for the unexpected.

Stay ahead of the curve by staying informed about trends in your industry, and monitoring changes in the marketplace. Develop a system for tracking your progress.

Clarify Who You Are

It is essential to make sure that your message and offerings are clear to both potential clients and the marketplace.

You need to have a specific identity in order to stand out from the competition.

This means creating a brand that is recognizable and memorable.

Your brand should communicate who you are, what you offer, and why people should choose you over other providers of similar services.

In addition, you need to be sure that your marketing materials are consistent and reflect the same message.

Create a plan for how you will communicate your message in every medium you choose to use.

To learn more about this program, check out the table of contents .

To learn how to get your copy, check out the offer .

?

?