How to Achieve a $100k in a Day in Your Coaching Business ??

Imagine this: You wake up in the morning, pour your favorite cup of coffee, and by the end of the day, you've made $100,000. Sounds incredible, right? Yet, it's entirely possible. It could become a reality for you—if you know how to structure your business for those high-ticket paydays.

I want to show you how to set up your business to achieve a $100k day in this newsletter. Whether you're a coach, consultant, speaker, or professional entrepreneur, this is about elevating your business strategy, offer, and influence to hit those life-changing paydays. Once you develop the system, it is a rinse and repeat strategy for rapid revenue growth.

The Virtual Event Struggle

You've probably heard a lot about using virtual events, challenges, summits, and webinars to attract high-paying clients. You may have even tried hosting them yourself, only to have minimal results. The truth is the market is flooded with many options for virtual events.

Common Problems People Are Facing with Virtual Events Today:

1. Low Attendance Rates: Many coaches are experiencing a mere 3-10% show-up rate for their virtual events. After putting in so much effort to fill the event, a low turnout can be incredibly frustrating.
2. Lack of Engagement: Even when people do show up, keeping them engaged throughout the event is another challenge. Attendees can easily get distracted, leading to poor engagement and low conversion rates.
3. Overwhelming Launches: Many coaches rely on exhausting launch strategies to promote their events. This often results in burnout, with much energy spent on marketing without seeing the desired return.
4. Poor Conversion Rates: Even with a good turnout, if your event doesn't have a well-structured offer and sales system, you might end up with low conversions—or worse, none.
5. Copycat Content: With so many virtual events happening, it's easy for yours to get lost in the noise. If your content and offer don't stand out as unique and valuable, it will be hard to command those high-ticket prices.

It was a game-changer when I finally closed the gaps on some of these problems with my virtual events and had my first $150k day. This is not some get-rich-quick scheme; it is a formula and system that takes effort. But the payoff is well worth it. Business is much more fun when you have a system that can bring in clients or have $100k days whenever you want. :)

There are four pillars to my Expert in You Million Dollar Accelerator (Package, Position, Promote, Profit), and offering VIP virtual events is only one marketing strategy in the Promote pillar (I have many client attraction strategies.)

Here is my formula for $100k in a Day with VIP virtual events.

1. ESTABLISH THE OUTCOME: Start with the end in mind and reverse engineer.

Your first step to a $100k day is deciding who your event will be for and having a premium offer that delivers massive value. This isn't about a typical coaching package. It's about crafting an experience so compelling, transformational, and tailored that it becomes a no-brainer for your ideal clients. Think of it as your signature VIP package that makes your attendees think, "I need this right now."

Prices between $10k and $50k can sell well in a VIP virtual event. What is a VIP event? It means only the "RIGHT" people get into the event (more on this in step #2.) Determine the number of people you need to buy using a close ratio percentage. If you are excellent at closing, you will need fewer people to attend to hit your goals. If your goal is to hit $100k in a day, selling high-ticket means you will only need a handful of people to attend. This is much easier than other volume methods. Do the math to ensure your event will reach its goals.

An example: You are selling a $25k package or program. If your close rate is 25%, you will need 16 people to attend and close 4 to hit $100k. The key is a "can't resist" offer, putting the right people in the room, and hosting a powerful event.

2. ENGINEER YOUR VIP EVENT

Choose the title (it should be compelling for high-level buyers to want to attend). The title should attract your ideal clients and give them the desire to give up their valuable time to attend. Understand what they need and want most. What result, outcome, or transformation will you give them in your event?

How long will your event be? A 3-4 hour event or a 2-day (2.5-3 hours each day) workshop are my favorite options, but it will vary depending on your target audience.

Create content that leads them to your high-ticket offer. Your event should influence them to want to buy. Give them a WOW or a breakthrough in your event that will inspire them to want more from you. Offer real value. However, you won't have enough time to give them everything they need. This is why they will choose to buy. They will need your expertise to accomplish the transformation, result, or outcome you can help them get with your offer.

3. EXECUTE: Fill and Host Your VIP Event

Now, you need to fill and host your event. When filling your VIP event, use the "Velvet Rope" process. This means you choose who attends. By implementing a vetting process, you can get their commitment to attend, fully engaged, and excited about the event. They won't want to miss it. Implementing the "velvet rope" process should give you an 80-100% show rate versus the typical 3-10%.

If you want to have a $100k day, you need the right environment to sell your offer. You need to create an environment that allows you to connect deeply with your audience and demonstrate the value you offer.

As you host your event, give your attendees an experience and such high value that they will be blown away. By having a small event, you can connect with attendees and build fast relationships with them. They will experience what it would be like to go deeper with you and what you offer.

4. EARN: $elling Your Offer

If you have done an excellent event and you have the right people in the room, they will be excited to hear what's next. Often, at my two-day events, buyers tell me they knew they were going to buy whatever I offered on day one.

Your sales process should be non-pushy and flow easily. Your offer should have urgency built in (something they won't get outside of the event). Examples: Limited spots available, compelling savings, exclusivity, or time urgency are all ways to influence buyers to make a yes or no decision.

Having the right offer and the right audience is critical, but without a seamless sales system, you won't hit that $100k day. Your sales process should be designed to guide potential clients through a journey of understanding the immense value you provide. From the initial touchpoint to closing the sale, every step should build trust and showcase the transformation you can deliver.

Expert Tip... Don't be the bank! Get paid in full for your offer. You can do this by offering pay-in-full savings (or bonuses) or using a third-party funding company where you get paid in full for your offer, and they pay back the funding company. One of the funding companies I use offers 20 months with no interest. I can't beat that payment option, can you? This is one of the sales secrets I help my clients get in place in their business, so they make the money immediately from their event.

EXPERT POSITIONING in the market is not part of the VIP event system, but, it is essential to make filling your events easier.

To command high-ticket prices, you need to be seen as the go-to expert in your field. This is where your influence comes into play. Share your knowledge through speaking, podcasting, and strategic content. Be present where your ideal clients are, and showcase the results you've helped others achieve. Your reputation and authority in the market will make your $100k offer not just desirable—but essential.

Ready to Plan Your $100k In a Day?

If you're ready to break through the income ceiling and plan your $100k day, let's talk. This is about more than just having a high-ticket offer. It's about positioning, strategy, and a rinse-and-repeat system that allows you to scale your coaching business beyond what you thought possible.

This is your invitation to explore the strategies that can turn your coaching business into a high-revenue machine—so you can achieve those $100k days and beyond.

Full Disclaimer: I can't guarantee you will make $100k in a day by reading this newsletter and applying the steps above. Like anything, the details in the execution and strategic plan are essential for success.

P.S. Want to dive deeper into how you can plan and execute your $100k day? Book your strategy call to see how we can work together to do this in your business. This is for you if you are established and excellent at what you do. You have proven client results and are unafraid to step into the virtual spotlight and sell. BOOK YOUR CALL HERE! ??