How Accenture is Helping Maruti Suzuki Reinvent into an Innovation-led Digital Organization

Traditionally, automobile original equipment manufacturers (OEMs) have lagged behind in digital technology adoption. Post-pandemic, there has been a significant shift in this trend. For most OEMs, the adoption of digital technologies has shifted from the manufacturing to the supply chain side. OEMs have also realized the benefits of digital interventions in the end-to-end automobile value chain. This has also led to the shift from traditional hardware-driven cars to software-defined vehicles (SDVs). In this aspect, generative AI can have a significant impact in major areas in the industry, including customer excellence, new business models, and so on.

Accenture and Maruti are collaboratively driving enterprise-wide transformation in the automobile space. It’s the right mix of a culture of innovation, holistic data strategy, and strong digital core that sets Maruti Suzuki apart from other OEMs in the market. Accenture is helping drive reinvention in the company in a holistic manner instead of siloed digital interventions.

The latest episode of BT Accenture Leadership Dialogues features Ankur Aggarwal, Managing Director and Lead – Growth & Strategic Client Relationships, Accenture in India, and Rajesh Uppal, CIO & MEB (HR, IT, Safety and DE), Maruti Suzuki India Limited, talking about the digital transformation of Maruti Suzuki and the automobile industry as a whole – along with the role of generative AI in its future.

Shot at the Maruti Suzuki Innovation Gym in Gurgaon, the episode spotlights how Maruti Suzuki puts customer at the center of all its initiatives. Out of 26 customer touchpoints, Maruti has digitized 24 with an aim to provide a world-class customer experience. It has also led to the advent of new customer-centric business models like short-term car subscriptions and Maruti’s finance marketplace that brings 26 banks together to provide the best loan options to the customer. It is a convergence of innovation and digital that is creating more value for customers. Watch Conversation

News & Views

Accelerating an Advanced Software-defined Journey for Automobiles in India

Integrating various industries and disciplines, connected vehicles are ushering in an era of safer, more convenient, and faster mobility experiences. At the recent ETAuto Connected Vehicle Summit ’24, Dipti Vaishnav, Managing Director & Lead – Industrial & Mobility, Accenture in India and Raghavendra Kulkarni, Managing Director - Industry X, Advanced Technology Centers in India, Accenture, shared key insights on how SDVs are shaping a new automobile landscape of customers and suppliers. Raghavendra was also part of a panel discussion on how to build an ecosystem to tap the entire spectrum of connected vehicle technology. Read More | Dipti’s interview | Raghavendra’s interview

How Accenture is Helping OEMs Transition into the SDV Space

India’s automation industry is witnessing a progressive shift, with SDVs at the forefront of driving the momentum. Bharat Mobility Global Expo 2024, the first-of-its-kind global mobility show in India, brought together the entire mobility value chain under one roof. Dipti Vaishnav moderated a panel discussion on SDVs titled ‘India’s ER&D Role in Digital Simulation & Circular Design’ with CXOs from Maruti Suzuki, Tata Motors & Continental. Raghavendra Kulkarni also spoke at a panel titled ‘Navigating the ER&D Frontier for SDVs’ along with executives from Renault Nissan and other auto and technology companies. Engage

How to Drive Growth in India’s Transportation Infrastructure

There is a need for significant investment in transportation infrastructure in India, including road, railways, ports and airports. At the ETAuto CV and Logistics Conclave, Jugnu Sakuja, Managing Director – Industrial & Mobility (I&M), Accenture in India, shared the importance of driving growth in multi-modal solutions and providing end-to-end solution to customers. He also spoke on investing in digital for aggregation solutions and sharpening capabilities in warehousing solutions and supply chain and logistics skills. Jugnu was moderating a panel titled ‘How India can be among the top 25 global logistics hubs?’ Engage

The New Software-defined Fast Lane for Auto

As consumers re-evaluate what they want from their vehicles, automobile manufacturers are moving into a new world of software defined service-driven digital mobility. To compete effectively in this new world, OEMs must reinvent themselves across their entire organization. According to Accenture’s latest report titled ‘The new automobile industry fast lane is software‐defined’ – in order to transform, OEMs must build and own the complete product and services experience, create and deliver highly-specialized software and services needed to enrich vehicle hardware, and create a platform for others to build on. Read More

The Importance of Sustainability in the Automobile Sector

The 5th edition of India Inc on The Move 2024 in Chennai saw stakeholders from across manufacturing sectors, including automobile, discuss factories of the future, enhancing efficiency, circular economy, and the sector’s contribution to India’s GDP. Vinod Kumar, Managing Director and Lead- Industry X, Accenture in India, noted how sustainability is important for business survival and not just an option anymore. He was speaking at a plenary session titled ‘From Potential to Practice: Dawning into the New Era of Sustainable, Secure and Smart Manufacturing.’ Read More | Engage

The Rising Potential of Generative AI to Transform the Auto Industry

The adoption of generative AI in the automobile industry is at an early stage – but it is already showing signs of promise in areas like new business models, customer engagement, and more. In a media story on the technology and its impact on SDVs and the automobile industry, Shaveta Wadhera, Managing Director – Industrial & Mobility, Accenture in India, shares how people, processes and enabling technologies need to join forces to unleash the true potential of generative AI. Read More

Leveraging the Rise of SDVs in the EV Landscape in India

With the rise of electric vehicles (EV) in India, automobile manufacturers are betting big on the software landscape and the integrations that come with it. At the International Transportation Electrification Conference India 2023, Jugnu Sakuja shared his views in a panel on accelerating the EV infrastructure in the country. Sudipta Saha, Managing Director – Industry X, Advanced Technology Centers in India (ATCI), Accenture, presented insights on the future of software in the automobile sector in India while speaking on the integration of Industry X practices.

Accenture is ready to help as you begin to re-imagine your business. If you’d like to know more about how we can partner with you in your Reinvention journey, please feel free to contact us.

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