How AB InBev uses Data, Analytics and AI in Talent Management
Digital HR Leaders Podcast - EP75 Toon van der Veer, AB InBev

How AB InBev uses Data, Analytics and AI in Talent Management

David Green ???? David Green ????

David Green ????

Co-Author of Excellence in People Analytics | People Analytics leader | Director, Insight222 & myHRfuture.com | Conference speaker | Host, Digital HR Leaders Podcast

发布日期: 2021年7月27日
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Data gives us so many opportunities as HR professionals

In research we’ve conducted at Insight222 since starting the business back in 2017 we’ve found that the vast majority of HR professionals – 82% - strongly believe that people analytics drives business value.

My guest on this week’s episode of the podcast is a strong proponent of using data, analytics and artificial intelligence in people management.?

Toon van der Veer is the Global Vice President of People Continuity at AB InBev, where he leads a team whose responsibilities cover talent management, learning and culture, diversity and inclusion, employee engagement and candidate attraction. Toon has been with AB InBev for 14 years and has had roles in sales, technology, general management, shared service centres and people.

As Toon explains to me in our conversation: "Data gives us so many opportunities as HR professionals, enabling HR leaders to become even more strategic" – and this is certainly proving to me the case with the innovative work Toon is leading at AB InBev.

(When building HR products) You can diverge, but you have to converge quickly enough and then see how fast you can go from pilot, to MVP to scale

You can listen by clicking on the image below or by visiting the?podcast website here .?

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?In our conversation Toon and I discuss:

  • How AB InBev brings data to talent conversations and how managers provided feedback that the product "gave me a different lens of looking at my team..."
  • AB InBev's agile approach to implementing HR Tech and developing analytics and AI infused products: "The whole method of trial, test, feedback, improve, not being afraid to launch a better product, not being afraid that it actually breaks or, that people say this is useless and you sunset it. That is something that typically when I talk to HR professionals, they are reluctant to do. But I think it is something that you need to take the first steps."
  • Three steps to building successful analytics and AI products: "Create a data lake, hire a skilled team and focus on the problem without being too prescriptive about the solution"
  • The importance of focusing on adoption and change management: "The first thing we look at is adoption. The second thing that we look at is performance. Then the third part is we use NPS or CSAT. I think the key thing is to ask for feedback. Ask people 'What would make this product even better?'"
  • Why a “You spoke, we listened, we acted” approach is critical element of employee listening: "The first part is making sure that you make it factual, if you ask the question, did you get that data point? And then you can communicate back like, you told us that it was not good, these are the three things that we have done."
  • How AB InBev is approaching the measurement and utilisation of skills data: "I don't know where skills will go. What I do know is that it is going to be super important for us with the challenges that we are going to have in the future."

This episode is a must-listen for anyone interested or involved in people analytics, employee experience and HR tech.?So that’s CHROs and anyone in a People Analytics, Workforce Planning or HR Business Partner role.

Test and learn is great but at a certain point, you need to go to scale or you need to sunset it


LISTEN TO THE PODCAST

To listen to the Podcast and read the transcript of my discussion with Toon, head over to myHRfuture by clicking on this link: Using Data, Analytics and AI in Talent Management


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WATCH THE VIDEOS

As well as the podcast, there will be a couple of videos available on the?myHRfuture YouTube channel ?highlighting two of the topics Toon and I cover in our conversation. In the clip below Toon and I discuss the importance of an agile approach in HR :


GET INVOLVED

If you enjoyed listening to this week's podcast episode, I'd be grateful if you could take the following steps:

  1. Please?subscribe to the Digital HR Leaders podcast and weekly newsletter ?to make sure you don’t miss an episode.
  2. Please take the time to?rate the show on iTunes . We rely on your feedback and support to make the podcast, so this is very helpful!
  3. Who would you like to see me interview in future episodes? Let me know in the comments below.
  4. Lastly, don’t forget to share on social media with your friends and colleagues, your support is always greatly appreciated!


THANK YOU

A huge thank you to Toon for sharing his time, expertise and examples of the work he is leading at AB InBev with listeners of the Digital HR Leaders Podcast. You can connect with Toon on LinkedIn . I also recommend reading Toon's recent interview with Unleash to learn more about AB InBev's approach to HR Tech: Inside AB InBev's HR Tech Stack and Pilot Focused Approach .

Thanks to Ruxandra Prodan, Rick van Echtelt and the team at?AG5 ?for sponsoring Series 15 of the podcast, and also Ian Bailie, Manpreet Randhawa, Caroline Styr and the myHRfuture team for creating the Digital HR Leaders podcast and video series.?

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CATCH UP ON THE DIGITAL HR LEADERS PODCAST

If you haven't listened to all of the episodes of the Digital HR Leaders Podcast, you can catch up now by clicking on the links below.

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ABOUT THE AUTHOR

David is a globally respected author, speaker, conference chair, and executive consultant on people analytics, data-driven HR and the future of work.?As Managing Partner and Executive Director at?Insight222 , he has overall responsibility for the delivery of the Insight222 People Analytics Program, which supports the advancement of people analytics in over 70 global organisations.?Prior to co-founding Insight222 and taking up a board advisor role at?TrustSphere , David accumulated over 20 years experience in the human resources and people analytics fields, including as Global Director of People Analytics Solutions at IBM. As such, David has extensive experience in helping organisations increase value, impact and focus from the wise and ethical use of people analytics.?David also hosts the?Digital HR Leaders Podcast ?and is an instructor for Insight222's?myHRfuture Academy . His book, co-authored with Jonathan Ferrar,?Excellence in People Analytics: How to use Workforce Data to Create Business Value ?will be published in the summer of 2021.

Bérénice Harfouf-Ponthus

Chief People Officer & Executive Coach

3 年

Great episode with loads of insights and best practices- thanks for sharing this honest and inspiring feedback

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1 次回应
Joy Kolb

Employee Experience | Culture | Listening Strategies | People Analytics l Outdoor Enthusiast

3 年

This is fantastic, thanks David and Toon!

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Thomas Orimolade

Business Services: Liquid Cooling - Green Data Centre Solutions

3 年

brilliant

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Marta Yatsenko ????

Project Coordinator & HR Professional ??

3 年

Ask questions, learn-adapt, learn-adapt and scale. Toon van der Veer and David Green thank you for the insightful podcast.

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3 次回应
Nitin Behki

Talent Management Strategist | MDI | St. Stephens

3 年

Thanks for sharing, interesting read.

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