How the 7-38-55 Rule Transforms Staffing and Recruiting: The Power of Communication in Hiring

The 7-38-55 Rule, often discussed in the context of communication, can also be creatively applied to staffing and recruiting. The rule, coined by psychologist Albert Mehrabian, suggests that 7% of communication is based on words, 38% on tone of voice, and 55% on body language. While this rule originally pertains to interpersonal communication, let’s explore how these principles can be interpreted in the staffing and recruiting process.

Applying the 7-38-55 Rule to Staffing and Recruiting

1. 7% - The Content of Your Job Postings and Candidate Communication

In recruiting, the 7% represents the actual words you use to convey job roles, responsibilities, and your company's culture. While words matter, they only make up a small part of the message you're communicating. A well-written job description is crucial, but it's not the only piece of the puzzle.

• Clear Job Descriptions: Craft concise, engaging job postings that not only list requirements but also highlight the company’s vision and culture.
• Accurate Communication: In emails, offer letters, and interview processes, ensure clarity to avoid misunderstandings with potential candidates.

2. 38% - Tone of Communication Throughout the Hiring Process

The tone with which a company communicates with potential hires—whether through emails, phone calls, or interviews—plays a critical role. Candidates can often sense whether a company is enthusiastic, disinterested, or formal based on tone alone.

• Enthusiasm: Showing excitement about candidates’ potential in your company makes a big impact.
• Professionalism: A balance of friendliness and professionalism can make candidates feel valued and respected.
• Engagement: Keep your tone engaging during interviews or calls, as candidates often interpret a company's culture based on how they are treated during the recruitment process.

3. 55% - Non-Verbal Cues in Interviews and Interactions

In recruiting, the non-verbal aspect takes the form of body language during interviews and candidate interactions. First impressions matter, and how candidates and recruiters physically present themselves can say a lot.

• Candidate's Body Language: Confidence, engagement, and attentiveness are essential indicators during interviews. A firm handshake, eye contact, and a positive attitude can help determine cultural fit.
• Recruiter's Body Language: Just as candidates are assessed, recruiters and hiring managers should also be mindful of their non-verbal cues. Friendly smiles, open posture, and active listening can create a welcoming environment that attracts top talent.

How the 7-38-55 Rule Influences Hiring Decisions

• Beyond Resumes: Candidates are not chosen purely on the strength of their resume (the 7%). Their ability to communicate effectively (the 38%), and their body language during interviews (the 55%) often weigh heavily in final hiring decisions.
• Cultural Fit: A candidate's tone and non-verbal cues can reveal how well they’ll integrate into a company’s culture. Those who can communicate passion, adaptability, and positivity in interviews often have an edge.
• Employer Brand: For recruiters, the tone of the job posting and the body language of interviewers reflect the company’s brand. Ensuring a positive experience for candidates strengthens the employer brand and attracts top talent.

Conclusion: Mastering Communication for Successful Staffing

Recruitment is more than just filling positions; it’s about making the right connections. By keeping the 7-38-55 Rule in mind, recruiters can ensure that they are considering not just the words used, but the tone and non-verbal cues that reveal more about a candidate's potential fit within a company. Whether it's how you communicate your company’s message, engage with candidates, or assess interviewees, understanding the nuances of communication can make all the difference in building a successful team.

Stay ahead in the staffing game! Connect with us at Yochana for expert recruitment strategies that go beyond the resume and into the heart of what makes a perfect hire. Follow us on LinkedIn for more insights.