How 6S formula help you to massively SCALE your Ecommerce business and bring it to the next level.
? Harold F. Rich ?
AI Enthusiast ?? Bestselling Author ?? E-Commerce & Marketing Authority ??
The scaling part is a lot of fun! Sometimes easy, sometimes quite hard – depending on how you much you want to scale and if you are planning to go into new markets or not.
In this chapter, we talk about the whole scaling process. Like figuring out if your infrastructure and Ecommerce system is scalable at the moment, and if not, what you need to do to make it scalable.
We also look at your marketing channels and strategies and try to find out how you can get more from your existing channels.
If you want to go international we need to know if your target group can be reached by your current marketing efforts. Depending on which markets you want to go into, some marketing channels will not even exist there or nobody is using them, especially if we look at the Chinese, Russian or Latin American markets.
It is often the case that you have to build up new marketing channels and work out new strategies to reach your target group!
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