How 5G technology will transform the hospitality industry
Oleksandr Kotsyuba ????
???? Ihr Partner für #Digitalisierung, #KünstlicheIntelligenz, #SoftwareEntwicklung, #PerformanceMarketing und #DigitalerVertrieb
Have you heard about a prediction that the world is going to reach 3.6 billion 5G connections by 2025? And have you wondered how it might change the hospitality industry??
5G is the fifth generation of wireless technology. Cellular phone companies began deploying it worldwide in 2019, although it was introduced in 2016. As of February 2021, over 30% of the world's countries had access to 5G.?
The fifth-generation mobile network is about new solutions, capabilities, and improving customer experience. As you can understand, 5G will have a massive impact on how we live, so we must be ready for these changes. Let's review five ways how 5G technology will transform the hospitality industry:
1. Increasing guest convenience
New digital tools and platforms can create great comfort for your customers. For example, enhanced smart room technology means that room temperature, lights, shades, TV, and other in-room amenities can be totally unified and effortlessly controllable through guests' mobile apps. There are some examples of using 5G technology in order to win guest convenience: Eccleston Square Hotel or Hotel 100.
2. Doubling down on personalization
A personal approach to customers helps to win them. When talking about the tourism and hospitality industry, technologies like artificial intelligence and machine learning can become really useful. For example, they enable the delivery of real-time personalized recommendations for dining, excursions, and vacation packages based on the guest's personal profile and travel history with the hotel chain. A hotel Avivo, for example, personalized its booking process.?
3. The future of enhanced entertainment
Augmented reality helps to be a competitive player in the hospitality industry. With 5G, it will change hotel entertainment: live and mobile TV, virtual exercise classes, or enhanced gaming speeds. Fitness equipment company Aktiv, for example, is famous all over the world thanks to its virtual fitness platform.
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4. Dependable tech at meetings and events
Nowadays, lots of people work online, and having a business call in Zoom is something usual. Cellular and internet connectivity in hotel meeting and conference rooms must be of the best quality. However, we should keep in mind that augmented and virtual reality will soon be applied to online meetings. 5G opportunities can assure this to work as good as possible.
5. Streamlining hotel operations
The Internet of Things is developing along with 5G. For example, M Social Singapore offers a friendly butler robot that delivers room service directly to a guest's door. However, from an operational perspective, 5G will help to better control, for example, room temperatures and lighting throughout the hotel.
Do you have any other suggestions on how 5G can improve the hospitality industry? Or, on the other hand, can you think of any disadvantages? Because I cannot. If you have any detailed questions on the topic or maybe about cooperation, e-mail me at [email protected].
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Photo: Jack Sloop / Unsplash
#Travel, #SustainableTravel, #responsibletourism, #travelling, #tourism, #trends, #5g, #iot, #digitalization, #digitaltransformation, #digitaltourism, #digital