How 5G is Set to Transform the Future of Marketing

From healthcare to telecom to energy, 5G is set to revolutionize industries of all types. And marketing is definitely one sector that will reap the many advantages brought on by this next-gen network. In fact, some have even suggested that 5G might well be a game-changer for marketers in particular.

So, how exactly will 5G impact the world of marketing in the future? Here are five ways.

More Ad Reach

According to a survey conducted by HubSpot, 44 percent of people who use ad blockers state that slow load times are a major issue. The lower latency that comes with 5G might mean that consumers could be less compelled to use ad blockers moving forward as they will no longer experience frustration over websites loading too slowly due to ads.

As a result, marketers could have the opportunity to get their ads seen by a lot more people. It may also mean that, over time, faster-loading ads could even make a positive impact on the overtly negative sentiment that is commonly felt towards Internet ads.

A Surge in Video Advertising

Video is already the most consumed content on the Internet, and it’s only going to rise. By 2022, Cisco predicts that video traffic will account for 82 percent of all web traffic. Beyond this, mobile video is set to be the primary driver of digital video ad revenue.

Because 5G can reduce load times and buffer, it will have a massive impact on video advertising. Consumers will get to stream high-quality videos faster than ever before, increasing video content consumption and making it the go-to form for ads among marketers moving forward.

Interactive Ads Will Become the Norm

To date, developments in digitally interactive advancements, such as virtual reality, augmented reality and mixed reality, have often been severely limited by technology. 5G is poised to change that.

Touted as being able to process data at a far greater capacity and at a remarkably higher speed, 5G has the potential to turn any surface into an interactive digital marketing ad platform. And highly immersive promotional tactics, like holographic brand demonstrations or a VR experience that showcases your product being used, will eventually become the new norm.

Better Opportunities for Personalization

Mobile devices connected with 5G will generate a massive amount of data, and this is no less than a jackpot for marketers. If marketers can access this high-quality data, there are valuable insights to be gathered about the demands of your consumer base, as well as for each customer.

For instance, you may notice a decrease in interest or leads in the summer, but notice an uptick in sales in the fall. As a result, you might consider increasing your ad budget towards the end of summer so that you can start piquing interest for the busier fall season.

On the individual level, it could become commonplace for customers to walk into a retail store and find that the salespeople there are armed with layers of information about their preferences and buying behavior. This creates a richer and much more tailored shopping experience for each customer.

Virtual Assistants Will Take the Lead

From search queries to shopping to calendar management, people now use voice assistants for a variety of tasks. With 5G, people will be able to take their virtual assistants with them wherever they go.

This could result in mobile advertising eventually revolving around voice conversations. Marketers will need to explore different formats and creative ways for tapping into voice-based advertising.

As 5G continues to be rolled out, its impact will be limited. But in a few years, we can expect major things from this revolutionary technology. In the coming 5G world, marketing will be entirely driven by data, ushering in an era of much more advanced and personalized communication with consumers. Therefore, marketers must be prepared for a whole new reality that is unquestionably set to transform the industry.

If your business is seeking to take advantage of the marketing opportunities that 5G is set to provide, IoT Marketing can work with you to build an innovative strategy that helps set you apart from your competitors. Contact us or message me on LinkedIn to learn more about how we can elevate your business to new heights.