How These 5 Simple Steps Took My Personal Brand From 5k To 22k Followers On Instagram

I remember feeling so invisible and thinking to myself when will I ever get seen and recognized for my work? When will I get known as an expert? This would take YEARS I imagined.

6 years ago when I was a newly divorced single mum who wanted to share her passion for style and fashion with the world - and serve people through doing what I loved. I couldn’t dream of getting invites to events during Paris Fashion Week, let alone as an Expert of Fashion. Geez, only famous people get to do that.

Guess what?

I did these 5 steps and it ALL TURNED AROUND!

Step 1: Step into your power

Before I became a fashion influencer and YouTuber and personal brand consultant was terrified of being seen. I liked to be in control of how I looked in pictures.

What people would think of me, of what I said and did. I thought they would judge me and laugh at me. Perhaps you feel that way too?

I started diving into personal development and concepts of the Law Of Attraction and “be, do, have”. These powerful mindset tools can help tremendously to shift your image of yourself.

I learned to own my identity again, to step into my power and express my authentic self.

The moment you do that you quickly start attracting people, places, opportunities, on social media and in-person that right now might seem a world away.

Step 2: Get clear on your image

Our world is run by images. And even in our everyday lives we play roles - mother, sister, wife, daughter, friend, boss, all parts of us.

Who did I want to be as “Farah, the Fashion Stylist and Influencer and Personal Brand Consultant”? It took me a while to get the hang of what needed to happen to make a difference. For me to be seen as an Expert in my profession.

Here’s what I did. Ask yourself questions like:

Who do I love connecting with and serving?

What part of what I do gives people the most impact? With each question your image gets clearer. And the why of what you do is of value will become crystal clear too.

Step 3: Find YOUR authentic personal style

What we wear often is put on the back burner and we think we'll figure it out later when there’s more time.

Don’t wait.

Learning about myself through what I wore gave me the confidence, power and sense of connectedness to my own self-expression on such a basic level. It’s easy to overlook but it can have a ripple effect throughout your life and business.

And I started in my 30’s. It’s never too late.

What outfits do you love wearing and feel wonderful in? Why shouldn’t you feel that way everyday in your clothes? (It’s TOTALLY possible.) Also, think about how dressing in an authentic expression of you would create a stronger personal brand?

Step 4: Get a professional photoshoot

A huge takeaway from having a personal brand is: Your content is based on aesthetics a.k.a your photos and videos have to be attention grabbing!

As my career developed, I realized having a pro photoshoot was critical: my photos were used on my website, social media, in marketing funnels, promotions etc. A pro photoshoot elevates the professionalism of your personal brand AND gives you useful media assets that you can use for years to come.

Step 5: Create engaging content

Little did I know it when I started my instagram 4 years ago, and learned how to create posts that were attractive and engaging, and the ability to create magnetic content that will make your brand stand out. And that is the reason behind my success as a fashion expert and influencer and personal brand consultant.

I’ve gotten brand deals, my first bookings when I was a fashion stylist and personal shopper, event planners invited me to fashion week through instagram and tons more amazing opportunities. By creating engaging content through captivating visuals and learning how to grow and engage your community with best practices on social media, the world begins recognizing you as an expert and you begin attracting in more clients.

Do you see how these steps can help you up-level your personal brand to start being known as a go-to expert in your niche?

I hope that this inspired you today!

If you’re new to what I do, I help female entrepreneurs create an authentic stand-out brand on social media so they can become a go-to authority in their industry and attract more clients.

Would you like to up-level your own personal brand to start being known as a go-to expert in your niche on social media? If so, comment “YES” and I’ll DM you!

Much love,

Farah Xx