How a 40+ Year Copywriting Legend Gets Webinar Sign-Ups

Quick email breakdown today from 40+ year copywriting legend, Bob Bly

When Bob writes, I read and take notes.

I suggest you do too.

He's written packages that have generated $5.7m in sales... landing pages that convert at a whopping 32%... and author of the famous Copywriter's Handbook.

Make sure to subscribe to his newsletter here: https://www.bly.com/reports/

It’s an incredible weekly resource for all things direct marketing.

Alright, here’s (most of) his email:

This email does many things well.

So much so, that I think it’s a great all-in-one inspiration for webinar emails.

Here’s the breakdown:

1. Quick overview of the announcement with a link…

Get ready-to-register folks on the list ASAP. Don’t waste time here.

Next, I love this framing…

2. Here are the top 3 reasons for {XYZ related to webinar}

Bob hits on the big triggers for this webinar topic, charging more as a service provider. As his target audience, I know he did his research well.

Which 3 pain points can you highlight in your email?

Focus on emotional copy here, get inside your prospect’s head.

Finally…

3. Bullet points of what they will learn on the webinar

What I love so much about this email is that it reads like 2 emails in 1…

Of course, you never want to confuse your reader…

But Bob moved from “top 3 reasons” to “what you’ll get when you attend” seemlessly, and I think the bullet points help guide the reader visually, too.

So there you have it!

An all-weather template for generating lots of webinar registrations.

Don’t forget to sign-up for Bob’s list here: https://www.bly.com/reports/

Mike Carr

P.S. Bob also does something extremely well on his sign-up page. Can you guess what it is? I’ll cover it in an email coming soon…