How to 3X Your Email Conversions with Drip Marketing
Sayra Mansuri
Copywriter and Marketer ?? I help brands like YOU to grow their social footprint with the latest digital marketing trends
Imagine this:
You are all set up with your emails and they are timed to land in your audience’s inbox. Like a finely tuned faucet. Where every email lands precisely when it’s needed and how it’s needed.
The result: Leave a lasting impression.
And that my friend is called “Drip Email”. It is also known by different names:
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Drip campaigns are actually a marketing strategy; an artful dance well-orchestrated by automated sequences that lead with a steady stream of targeted messages.
Drip means sending emails in a gradual fashion, which resembles the slow and steady drip of water.
Targeted emails are sent to leads or subscribers. These are sent over a specific period of time.
These types of emails are highly customizable. You can decide the cadence of the emails — send an email as soon as someone signs up; another may go out two days later; another may go out the coming weekend.
It all depends on the action the email recipient takes the moment the email lands in their inbox.
Let’s see examples of actions when a drip campaign can be triggered:
As these are already pre-written emails, you do not need to rewrite them manually and send them one by one.
The best part is that you can personalize every email with the contact details of the recipient.
Why are these sent?
Well, they are designed to nurture the leads, build relationships and guide the prospects through the funnel. I mean the sales funnel.
Make sure that you don't overdo it. Overdose of emails may kill the excitement and may probably annoy your customers.
By designing thoughtful drip emails, you can subtly remind your prospects about your product or service, educate them and get new leads up to speed with your newsletter.
The main intention is to deliver valuable information. Send value-packed emails to the audience based on their interests and behaviors.
Now let’s see what are some of the benefits of drip emails:
They help to establish and strengthen relationships with your ideal prospects. This happens over a specific period of time. And this is done by consistently providing value. Value can be in the form of educational resources, or tips or product demos, or even product information. By doing this, your brand is able to build trust and credibility and stays on top of mind.
2.?Lead Nurturing
This is one of the effective ways to utilize your sales funnel and nurture your leads. How can you do this? By strategically delivering. Delivering the content during the buyer’s journey. This can happen at various stages of the journey, by educating, by addressing objections and gently directing them towards the purchase decision.
3.?Sales and Conversions:
In order for the conversions or sales to take place, you need to prompt the reader. You need to design your emails in a way that focuses on the CTA (call to action). CTA’s can be in any form. It can be to make a purchase, sign up for a webinar or it can be even request for a product demo.
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4.?Efficiency:
The best thing about drip campaigns is that it helps you to automate your marketing efforts. It streamlines the marketing campaigns in a very smooth and systematic fashion. Once you’ve set them up, you don’t need to worry about it. They require very minimal intervention (only if a tornado hits the email servers).
5.?Analytics
Any email marketing platform will provide you with data insights. They will help you know the performance of your drip campaigns. You can easily track information like open rates, click-through rates, and even conversions. This helps you in evaluating the efficiency of your emails. And if need be, you can take data-driven decisions.
Few important points to consider when planning a drip campaign:
Monitor your open rates. You need to check the frequency of your “Opens”. Why is this needed? This will give you an idea if your emails are on top of the mind or not.
Generic email templates should not be used. Highly recommended that you create different email templates for different target audiences.
You need to keep a close eye on your audience’s behavior. How often are they opening your emails? Are your emails being opened, or not opened or are they opened more than once?
This is key. Always segment your mailbox. The more granular your mailbox is, it becomes easier for you in the long run. You can secure deals and prioritize your prospects too.
Keep your database clean at all times. Remove any unwanted or invalid emails. Keep checking the contact data of your leads.
Squeezing the most juice from your email marketing efforts by embracing the power of drip campaigns is essential.
Conclusion:
In conclusion, drip campaigns are like sugar to your decaffeinated coffee. With every deal, it is sweetened and turned those prospects into ideal and loyal customers.
Each email should be flavorful. Meaning it should have valuable insights, engaging calls to action, and storytelling sprinkled.
Fine-tune the frequency of your emails, relevance, and also the timing.
Make sure the emails are light, conversational, and professional too. Let your community know that you are in their inboxes to talk to them; to educate them and also give them the best possible experience.
And before you realize, you will be sipping the success of your drip campaigns. You will see how your leads are nurturing and getting converted into the most loyal customers.
So, go ahead and start brewing your drip campaign.
I hope you found this super helpful. If you want any help in setting up your email campaigns, you can definitely knock on my door.
Happy dripping and creating!
Until next time,?this is Sayra and — Ciao for Now!