How 21st Century Home Improvement Sales Pro's Double Their Sales, Profit & Income in 30 Days...

Back in the day (the 1900's!) if you asked any direct sales pro what their conversion rate was they'd tell you 1 in 3...

Today, the average lead to sale conversion rate in the UK Home Improvement Industry is 1 in 4 (25%) which means that 3 in every 4 prospects don't buy! Thats 75% rejection...

Why?

It's not what you think...

Yes if you ask the 75% that don't buy why they didn't buy most will say 'price' but that's just the symptom. You need to know the root cause!

Which is...

Most sales people sell from 'Logos' (Greek for Logic) - BUT we don't buy based on Logic.

Emotions are necessary for us to make any decision (Zig Ziglar said 'sales is the transfer of emotion' 100 years ago and neuroscience has since confirmed this!).

So selling on logic only justifies decisions already made, so the logical sale needs to come second!

Then there are the salespeople who sell from 'Pathos' (Greek for Emotion) - BUT they don't follow it up with logical reinforcement so they get cancellations...

Only a few sales people sell to emotion and logic today and they are truly selling 1 in 3 of their leads...

BUT there's a 3rd secret that only 1% (1 in 100) know and they sell 1 in 2 or better...

They sell to emotion (pathos) and reinforce it with logic (logos) but they wrap it all up by selling to Ethos (Ethics or Values).

These elite sales pro's sell to 'Identity' and 'instincts' ad their customers buy from them because they 'believe what they believe' - they connect deeply with their shared values, beliefs, shared thinking, behaviour. Their Identity matches!

So the 3 secrets to selling 1 in 2 today is to Sell to the '3 Brains' - The left brain (logical brain or pre-frontal cortex), the right brain (emotion centre or limbic system) and the Identity & Instinct centre (Amygdala)...

They do this with the explosively powerful skills of the 21st Century Direct Selling System.

Now you can learn them too!

They are skills of emotional intelligence, neuroscience backed psychology, personality matching, meeting Maslow's human needs, satisfying buyers hidden addictions and balancing emotional and logical reasoning...

And these new skills when implemented, get 1 in 2 (or more) homeowners deciding to buy from them, 100% as their own idea and without any of the old school sales tactics that just don't work anymore!

This is 21st Century Direct Selling.

My proven system for transforming your sales with an ironclad 30 day 10X ROI guarantee.

That means that my students don't get their money back in 30 days, they get at least 10X their money back in the first 30 days, then the same again minimum every month thereafter for ever!

What might this be worth to you over the next 30 days if you had this intelligence right now?

How d'you fancy Joining me to learn how to Master the 21st Century Close - Selling to the 3 Brains - Emotion, Logic & Identity - For Free on my special ZOOM masterclass for you, my subscribers...

It's going to be a 90 Minute session, with a recording and playbook for you to keep!

I'm going to share exactly what you need to say and do to sell in the most powerful way know to man - with 100% integrity!

It's going to be September week 1... date and time TBC...

Comment below or DM me to reserve your spot - and I'll send you the joining link!

Paul

UK No1 Home Improvement Direct Sales Coach

PS. Tune in again tomorrow to learn how to make 'I need to think about it' into your friend in the most 'seller and buyer' friendly way you'll have ever heard! You'll love this one!