How To 10X Your Business Like Grant Cardone During This COVID-19 Pandemic

Actionable Strategies Inspired By The 10X Rule

Unless you’ve been living under a rock for the past decade, you’ve seen Grant Cardone all over social media.

He has written several bestselling books and his 10X Growth Conferences are popular events that have attendees from all over the world.

Published in 2011, Cardone’s 10X Rule has been a top-rated business book in which he shares valuable insight on how to grow a business and brand. As a sales trainer, his approach is unique, aggressive, yet extremely effective.

Oddly enough, his business success came about during the Great Recession in 2007 -2009.

While businesses were struggling or going out of business, he doubled-down and went “all in” with his marketing efforts. The results paid off exceptionally well, and Cardone exploded into a global celebrity.

As the world appears to head into another recession or possible depression due to the current COVID-19 pandemic, we should gain valuable insight by those that achieved phenomenal success during challenging times.

If you open your eyes, you will see that history repeats itself. By learning from the past, you can grow in the present and future.

Here are a few time-tested business and marketing strategies that are inspired by the 10X Rule.

Lesson #1 – Assume Control for Everything

While you have no control or could anticipate a global epidemic, you already had complete control over your marketing efforts.

Most businesses easily fall into a rut by doing what expected in the marketplace or have the attitude that “it’s worked in the past, so it should work again now.”

The problem with that theory is that an abrupt world event will quickly highlight all of the flaws in your current marketing efforts.

Sadly, most businesses primarily focus on circulating sales offers as content, instead of creating value in the marketplace that will differentiate them from their competitors.

You are paid to the penny based on your value in the marketplace. If you desire to increase your income dramatically, you need to increase your value significantly.

In short, businesses tend to get lazy in marketing efforts over time.

Take ownership of these flaws, learn from them, decide not to repeat strategies, and immediately go in a more productive direction.

Lesson #2 – Focus On Opportunity

It’s no secret that businesses will once again struggle or fail during the upcoming recession, so you can now follow Cardone’s footsteps.

Many businesses will need to pivot. Those that were primarily brick and mortar based will spend more of their time developing or significantly growing their online presence.

Unfortunately, there are millions of businesses that have too much time on their hands because of the downturn in the marketplace.

For example, restaurants will focus more on search engine optimization and delivery/carryout orders.

Can potential customers find your restaurant over your competitors?

Does the restaurant have any fun and entertaining videos on how they create unique dishes that the public will want to share with others?

Nowadays, you will have to break traditional ideas of how to market your business, or you will look like all of your competitors and get lost in the noise.

Always think outside the box.

Lesson #3 – Eliminate Excuses

Most people severely limit themselves by the opinion of others.

Whether it is your relatives, neighbors, or even peers, the opinion of others will invariably shape your perspective, which affects your actions.

It’s easy to use others as an excuse to stay in your comfort zone for fear that your actions may not look too highly on others.

In most cases, neither your relatives, neighbors, nor peers pay your bills and assist in your making weekly payroll for employees.

If you begin to question yourself, find answers with people and companies that are doing what you are attempting.

Throughout history, there are several stories of those that persevered through adversity and became a success.

Here are a few of the companies that founded in the Great Recession:

·     Uber

·     AirBNB

·     Slack

·     Pinterest

·     WhatsApp

·     Square

·     Venmo

You are the only one responsible for your thoughts and actions.

Refuse to let excuses hold you back.

Lesson #4 – Set Significantly Bigger Goals

The chances are that you’re not thinking big enough.

In downtimes, it’s easy to retreat in the marketplace. Be aware that most of your competitors will operate in that manner.

Cardone states that it takes the same energy and effort to make $10 million as it does $10,000.

There have been very few businesses that become tremendously successful by only putting their toe in the water.

For example, what if you attempted to hit your ten-year goal in every aspect of your life in only six months?

For that to happen, you would have to think and act dramatically different.

Metaphorically speaking, you will mostly operate on a hair on fire mentality and take massive action.

You need to go all the way with your commitment to your marketing efforts.

Although you may not hit every one of your goals, you’ll be a lot further along than if you didn’t make that ten-year goal in six-month challenge to yourself.

Lesson #5 – Massively Increase Your Visibility

During the Great Recession, most businesses significantly reduced or virtually eliminated their marketing campaigns to hoard on to as much cash as possible.

Cardone went against the grain and did the complete opposite. He immediately lowered his salary while maximizing his visibility by 10X’ing his efforts.

He went from one social media post a day on social media to over ten a day on all social networks at once. Each day, every day.

Cardone created compelling content that educated his target market and also inspired them.

Others shared his content-rich strategies all over social media, which further enhanced his visibility at no cost to him.

It got to the point where even his competitors were giving him free exposure by talking about him.

If you are worried about having too much exposure, consider companies such as Coco-Cola, Starbucks, Ford Motor Company, and McDonald’s.

They are a significantly bigger marketing budget than you, and they are not worried about being overly exposed in the marketplace.

In your case, you should worry more about obscurity than overexposure.

Be creative and rise above the typical noise in the marketplace.

If you can’t do it all yourself, bring in professionals or others to help to hit your goals.

People and companies are still spending money during the current COVID-19 pandemic.

The big question you should ask yourself is if the marketplace should give you their money or to your competitors.

The answer to that question is entirely up to you.

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Richard Krawczyk (a/k/a Mr. Blueprint) is an author, speaker, business strategist, and digital marketing consultant. He is the CEO of Blueprint Digital Media.