How 0% EMI is bridging the gap between “ Affordability and Aspirations “ in the Indian online shopping landscape ?

Pay in parts isn't a new concept; in the US and other countries, Afterpay and Klarna are the most loved brands for shopping online with EMIs. Now in India, Snapmint is offering the same benefits to online shoppers.

The trend of EMI payments for D2C categories has expanded the reach of EMIs beyond high-priced products to include even low-priced items, indicating a shift towards democratising access to a wider range of goods through instalment-based payment options. This shift is crucial in empowering consumers to make purchases based on their preferences rather than financial constraints, thereby driving increased sales and consumer engagement in the D2C sector.

One key impact of EMIs in the D2C space is the conversion uplift seen in D2C brands, with an estimated 15-20% increase in conversions by catering to budget-constrained customers aspiring for quality products through affordability solutions like EMIs.

Some popular D2C brands in India that offer EMIs include Fire-Boltt, Noise, Wakefit, Nasher Miles and Bombay Shaving Company. These brands are known for providing quality products directly to consumers and offering affordable payment options like EMIs to make their goods more accessible to a wider audience using Snapmint’s 0% EMI infrastructure.

In conclusion, EMIs are revolutionising the way people access goods and services in India's online shopping landscape and these D2C brands are at the forefront of offering innovative solutions to make their low-priced goods more affordable and appealing to consumers, contributing to the growth and popularity of the D2C sector in India.?