House of the Customer | AI in Marketing Operations
Greg Kihlstrom
Helping F1000 Brands Prioritize & Act on MarTech, AI Adoption & MOps Decisions || Consultant, Advisor, Author & Speaker || MBA, Doctoral Candidate
Welcome to the House of the Customer newsletter with insights and ideas for #marketing and #CX professionals who are building the personalized experiences of tomorrow. Links: Books | Podcast | Blog | Consulting | Speaking
Featured Article | MarTech: Implementing AI into MOps, from campaign launch to refinement and optimization
TL;DR: AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences
This article was written by Greg Kihlstr?m for MarTech . Read the full article here.
By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. This evolution is not just an incremental improvement, but a paradigm shift, empowering brands to weave disparate strands of data — both structured and unstructured — into a cohesive tapestry that depicts a unified customer view.
Listen: Don't miss Greg's interview with Chase Chief Design Officer Kaaren Hanson . Catch the latest episode here, or click below.
领英推荐
Increasing a brand’s understanding of the customer
At the heart of this transformation is the ability to offer personalized experiences that resonate deeply with consumers. These tailored interactions are not just about addressing customers by name or acknowledging their birthdays; they involve understanding their preferences, behaviors and even predicting their future needs. This level of personalization is shown to significantly enhance engagement and directly contribute to an uptick in revenue. Furthermore, it plays a pivotal role in boosting Key Performance Indicators (KPIs) such as customer lifetime value (CLV), an increasingly vital metric in the enterprise sector.
This article was written by Greg Kihlstr?m for MarTech. Read the full article here.
More from The Agile Brand with Greg Kihlstr?m Podcast
The top-ranked enterprise marketing podcast for leaders and aspiring leaders, now in its 6th year with over 500 episodes, and millions of episode downloads.
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