The ‘House of Bergner’, homeware’s greatest secret

I had the real pleasure to join my good friend Janek Davitashvili & the Bergner Group in their Zaragoza HQ this week. A truly remarkable, compelling and human story of a humble, values led brand and a its relentless entrepreneurial Chairman, Janek Davitashvili.

The Bergner Group has come a long way since 1999, when they started out as a kitchenware specialist evolving over time until becoming the best homeware solution for consumers around the world.

Meandering through their spectacular showroom, engaging with Bergner’s young inspiring designers and being immersed in the Bergner Group ever expanding ecosystem, i find myself humbled by the vision of executive chairman, Janek, and the brands ability to reach at global scale but with local heart in its communities. Among many many examples of the Bergner Groups ESG web is its famous Cook & Chef Institute. This, in its self, is world class but ‘The Cook & Chef Institute’ is a Foundation comprised of figures from the world of international haute cuisine and BERGNER who have come together to share strategic thinking about cooking, communities and technological innovation in kitchenware.

What i can say, with complete confidence, is watch this space with The Bergner Group!

A special thank you to Janek, Alberto, Carmen, Raul, Maria, Berta, Fernando and Team Bergner for the kind welcome and immersive brand experience in Zaragoza, Spain HQ. Look forward to my next visit for sure.

So what about the global cookware market?

The global cookware market is expected to grow at a CAGR of approximately 4% during the forecast period 2021-2026. The increasing popularity of cooking shows, rising disposable income, and changing lifestyle patterns are the major drivers for this growth. Here are some key insights on the global cookware market:

1. Largest Markets:

The Asia Pacific region is the largest market for cookware, accounting for over 35% of the global market share in 2020. The region is expected to continue its dominance during the forecast period due to rising urbanisation, increasing disposable income, and changing food habits. China, India, Japan, South Korea, and Australia are the major contributors to the growth of the Asia Pacific cookware market.

The North American and European markets are also significant players in the global cookware market. The United States is the largest market in North America, while Germany, France, and the United Kingdom are the major markets in Europe.

1. New Innovations:

The cookware industry is constantly evolving with new innovations to meet the changing demands of consumers. Some of the recent innovations include:

• Smart Cookware: With the increasing popularity of smart home devices, smart cookware has emerged as a new trend in the industry. Smart cookware is equipped with sensors and can communicate with other smart devices, enabling users to cook their meals more efficiently.
• Ceramic Cookware: Ceramic cookware is gaining popularity due to its non-stick surface, durability, and eco-friendliness. It is free from harmful chemicals like PFOA and PTFE, making it a healthier option for cooking.
• Induction Cookware: Induction cookware is becoming more popular due to its energy efficiency and faster cooking time. It is designed to work with induction cooktops, which use magnetic fields to heat the cookware directly.
• Copper Cookware: Copper cookware is known for its excellent heat conductivity, making it a popular choice among professional chefs. It is also aesthetically pleasing and adds a touch of elegance to any kitchen.

The global cookware market is expected to continue its steady growth during the forecast period, with new innovations and changing consumer preferences driving the industry forward. With a predicted 87bn market, why would you not to be leading the pack in cook & homeware!