The Hottest Trend in Events for 2025

I came across a great article by Julius Solaris on LinkedIn last week that made the prediction that "Moment Planning" will be the hottest trend in events in 2025. I know many of my subscribers are in the conference planning business and I thought you would find this interesting.

We find it incredibly fortuitous as my new book, Moment Moment[um] and keynote are focused on turning "moments" into momentum. In fact, the new keynote literally creates MOMENTS for the conference that drive belonging, meaning, and purpose for the attendees. You can check out that new keynote HERE .

Julius is a fantastic resource and top voice on Linkedin. You can subscribe to his newsletter HERE .

Here is his article with the original link at the bottom for you to read.

Moment planning will be hottest trend in events in 2025.

Planning moments > planning events.

I mapped many of the touchpoints that build up an event experience for you.

This is the framework I use to quickly identify where my clients need help.

Before

During

After the event.

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Events that will thrive in 2025 will switch to moment planning.

What is moment planning?

The idea is to add an element of surprise, delight, and value at every step of the attendee journey.

Breaking down the event in moments and then thinking about how to make that moment special is the best way to be remembered.

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What is pushing moment planning?

- Short attention spans.

- Social media pervasiveness.

- Event industry growth.

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How do you leverage moment planning for your event?

Use this map to identify all the moments in your event.

Prioritize the touchpoints.

Add surprise, delight, and clear value at every step.

After working with many clients, I can easily say that some moments are more important than others.

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What are the most important touchpoints for your event?

P.S. This morning I shared a deep dive on how to use this map in my newsletter. For FREE. Don't miss the next issue.

https://lnkd.in/gtGXp27i

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Brant Menswar stands at the forefront of corporate transformation, masterfully equipping both organizations and individual trailblazers to navigate the current work landscape and ascend to new heights of performance. He is a best-selling author, certified in the Psychology of Leadership from Cornell University, named one of the country's top speakers, and is well on his way to achieving his goal of helping 500,000 people discover their non-negotiable values.

His dynamic live events are a fusion of groundbreaking research and powerful narratives that ignite an emotional call to action among attendees. With more than a decade of strategic involvement with elite global brands, Brant has honed an unparalleled expertise in catalyzing connection, sparking engagement, and driving exponential growth.

Check out Brant's website HERE .