HOTSTAR SUCCESS : Marketing - Case Study

HOTSTAR.com a digital brand did an amazing OFFLINE campaign to reach out directly to it's consumers inside COLLEGES / CORPORATE and WiFi- RLY Stations Pan India to create one of the most innovative campaigns in recent times.

Hotstar is a leading digital media in India and has complete range of offering from SPORTS - Starsports.com, TV: Star TV, LIFE OK, HBO and Online Movies consuming platform.

Hotstar did it's campaign in Oct 2016 to take the leadership in Indian Market for the digital content domain.

The campaign was active on RADIO, TV, HOARDINGS and many other media.

"We got phenomenal response from most media, but we tried being quirky with our communication" A Hotstar Senior Manager responded when asked about campaign.

Reaching out to AUDIENCE when they have mobile in HAND is critical. Not just ATL and DIGITAL but Offline also.

Gingercup.com took this campaign to ground pan India for HOTSTAR. Result of this Micro Marketing approach was believed to be great.

"Gingercup team did a great job in execution of our creative campaign" Said a Hotstar Sr. Media Manager.

YEHI HAI MOCHA

CHAI+WIFI= HOTSTAR

This message was extensively seen on PAPERCUPS Distributed by GINGERCUP.com in corporate parks, corporate and colleges.

Campaign was also taken to WIFI Stations to have maximum effect as a lot of people have great waiting time at stations.

Where we spend is important- however, we spend for CONSUMERS' TIME; A time where consumer is CALM and SILENT and ready to take the promotion to his mind is even more critical.

In Management terms this is called as - SITUATION BASED IMPACT.

"Hot Cup, Good Quality Papercup gives a different touch feeling. A bright color and a well thought communication on CUPS, takes consumers' attention." Said GINGERCUP.com Founder- Deepak Bansal.

"Psychologically, And a cup of tea or coffee consumed alone, makes people think in their self conscience, and when students or corporate people have it with friends makes people discuss the BRAND MESSAGE. That's what our aim is- get the brands to the hands and make people talk about them" said Devleena- Cofounder of Gingercup who was also a successful HR Professional in the past.

100+ COLLEGES Pan India were targeted.

100+ Corporate Offices/ SEZ Restaurants/ Cafeterias were targeted.

Colleges in HYD, BLR, DELHI NCR and MUMBAI were chosen for the campaign.

Delhi and BLR lead the campaign with highest digital content usage.

The results were astonishing. Downloads of shows, and app have reached - 50 Millions on Android Alone and are nearly 10 times ahead of nearest competitors like VOOT, Sony LIV and DITTO Tv.

HOTSTAR

I think it's an age of going beyond usual.

Look at GINGERCUP as an option to reach out to your consumers- whether Corporate Professionals, Colleges, Masses or Travellers - Air or Rail.

PAPERCUP as a media can reach inside CORPORATE and COLLEGES where other media can't reach easily.

And can get you 300 Seconds in the EYE LINE of consumers.

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Sunil Saha

Marketer | Educationist | Media Specialist

#OfflineMarketing