Hotels, are you sick of paying commission to Booking.com and Expedia? Use this checklist of the top 20 things you can do to increase direct bookings.
Sara Mannix
CEO of Mannix Marketing: Technical SEO, Paid Search, AI, Websites & Website Accessibility Experts. Focused on Measurable Results. Board Member.
- Don't just have a "Book Now" button, make sure your booking module is embedded on your home page with check-in date etc.
- Your website must be secure – https:// to establish trust and for SEO
- Email lists should be segmented and personalized via your PMS – this creates a massive improvement in booking conversions from email marketing
- Read the rest of the tips here: https://www.mannixmarketing.com/blog/20-tips-to-increase-hotel-website-direct-bookings/