??? Hotelier's Hub - 5th March 2024
Dawn Gribble
?? Hospitality Marketing Expert | MIH | MCIM | Founder HospitalityMarketingHub.com ?????
Hello and welcome to the latest edition of Hotelier's Hub
This issue is packed with insights and updates to fuel your strategy and spark your creativity. Here's a glimpse of what's inside:
Whether you're looking to enhance your marketing efforts, stay informed on the latest consumer trends, or keep abreast of the freshest hotel and travel marketing developments, you've come to the right place.
? Let’s Check In!
?? Japan Hotels Luxury Packages for Dogs?
Japanese hotels are setting a new standard in luxury travel for pet owners and their furry friends, providing an array of pampering amenities and accommodations tailored to ensure a comfortable and enjoyable stay for all.?
From the serene, ryokan-inspired villas of Hiramatsu Karuizawa Miyota with their private gardens and pet essentials to the bustling heart of Tokyo at the Kimpton Shinjuku, where pets are greeted with special treats and cosy beds, these establishments understand the importance of catering to our four-legged family members. The Peninsula Tokyo takes luxury to another level with pet spas and designer accessories, while The Square Hotel Ginza offers stylish, budget-friendly options in the upscale Ginza district, ensuring pets have their own comfy beds and bowls.?
These hotels exemplify the range of options for travellers exploring Japan without leaving their pets behind.?
?? The commitment to providing memorable experiences for pets and their owners alike highlights a growing trend in the hospitality industry, where the needs of all guests, regardless of species, are met with exceptional care and consideration.
To engage with the #petfriendly community on Instagram, search for posts with the hashtags #pets, #pet, #dogs, #petsofinstagram, and #dogsofinstagram, which are widely used across posts featuring furry friends.
Learn more:? Why Your Hotel Needs to be Pet Friendly
Sources: Nikkei Asia Trip Booking
?? Marriott Bonvoy Reaches 200 Million Hotel Loyalty Members
Marriott Bonvoy, the hotel rewards program, recently hit a significant milestone by enrolling 200 million members. The company is determined to maintain its position as the largest loyalty program in the world. However, Hilton Honors is making rapid progress and may surpass Marriott in size within a year.
Despite this competition, Marriott Bonvoy remains focused on providing quality experiences for its members. According to Peggy Roe, executive vice president of Marriott, it's not about the numbers but the value they provide to their customers.?
Marriott Bonvoy membership offers tiered benefits, including exclusive rates, free Wi-Fi, and app-based room access. Members earn points on stays and spending, redeemable for stays, flights, and more. Elite tiers offer bonus points, room upgrades, late checkout, and hotel merchandise. Lifetime status grants perpetual elite benefits such as breakfast in bed and special recognition.
?? Hotels have an opportunity to integrate their brands into customers' lifestyles through thoughtful and creative loyalty programs and can learn valuable lessons from the success of Marriott Bonvoy.?
Prioritise offering tiered benefits, multi-faceted earning and redemption options, elite status recognition, and a focus on member experience to drive long-term engagement and loyalty.?
Implementing an effective loyalty program requires clearly defining the target audience, personalising the experience for each segment, offering unique rewards based on each segment's interests, investing in technology to manage the scheme, and maintaining clear communication to nurture customer relationships and drive sustained engagement.?
Learn more:? Improving Your Hotel Marketing Strategy
Sources: Skift Marriott Bonvoy
??? New Space Travel Company Unveils Luxury Passenger Capsule
Space Perspective, a relatively new player in space tourism, is gearing up to offer a unique way for thrill-seekers to experience the edge of Earth's upper atmosphere via a high-altitude balloon. Unlike its competitors, Virgin Galactic and Blue Origin, guests won’t have to contend with G-force or zero gravity.?
Spaceship Neptune is designed to ascend gently to the edge of space at a a maximum altitude of 30km, offering passengers a serene and prolonged experience. Complete with a fully stocked bar, the luxury capsule will provide 360-degree views of Earth through its large, panoramic windows.?
Space tourism is a growing industry for UHNWIs, seats on a Virgin Galactic flight cost $450,000 each, while the trip on Space Perspective is $100,000 each.?
?? Space tourism is taking off ?? (pun intended!) in a big way, and it's not just one or two companies steering the ship. Numerous players are venturing into this final frontier, each with their unique approach, aiming to make space more accessible.?
Founded by Jeff Bezos, Blue Origin offers suborbital flights, giving passengers a few minutes of weightlessness and breathtaking views of Earth. ?Virgin Galactic's SpaceShipTwo is designed to take passengers on a supersonic trip to the edge of space. They've already conducted successful test flights and are working towards commercial operations.? While it's known for its ambitious Mars colonisation plans, SpaceX also plans to offer space tourism trips. With the Crew Dragon spacecraft, they're looking at sending tourists on orbital voyages. Imagine having your holiday dinner with a view of the entire planet!
Each of these initiatives offers a unique perspective on space tourism, ranging from rocket-powered joyrides to peaceful balloon ascents. The ultimate objective is to make outer space more accessible to the general public, providing extraordinary experiences that were previously reserved for astronauts alone.?
This is an exciting period for space enthusiasts and those with a passion for space exploration. The sky is not the limit anymore; it's just the beginning! ??
Sources: The Telegraph Blue Origin SpaceX
??? Capital One Travel Launches Vacation Rentals
With key partnerships, Capital One Travel, the OTA backed by financial heavyweight Capital One, has expanded its offerings to luxury vacation rental in a strategic move to increase its appeal to travellers looking for convenience and rewards in one place.
Capital One Travel's partnership with Boutiq and AvantStay marks its entry into the luxury vacation rental space. Boutiq is known for its high-end and unique property listings, which provide discerning travellers with a luxurious experience that differs from conventional hotels. AvantStay bridges the gap between hotel comfort and vacation rental privacy by offering professionally managed properties equipped with hotel-like amenities.
Capital One Travel plans to expand its inventory further by incorporating Inspirato and Key.co . Inspirato offers an innovative subscription-based model to the luxury vacation rental market, providing affluent travellers exclusive access to a curated portfolio of high-end vacation homes worldwide. Key.co , on the other hand, focuses on high-end, professionally designed properties that appeal to those with a keen eye for aesthetics and luxury.
?? This strategy prompts a reevaluation of pricing strategies and encourages partnerships and technological advancements to attract luxury travellers. However, it faces challenges such as standing out in a competitive luxury market and managing the complexity of multiple new partnerships.?
Learn more:? Hospitality Trends 2024
Sources: PhocusWire Capital One
??? Hilton Partners with AutoCamp to Expand into Outdoor Hospitality
Hilton has joined forces with AutoCamp to venture into outdoor hospitality, allowing guests to reserve unique 'Airstreams', cabins, and luxury tents in national parks through Hilton's direct booking channels. The collaboration grants Hilton Honors loyalty members the opportunity to earn and redeem points on stays, along with exclusive benefits at AutoCamp locations across picturesque destinations.?
AutoCamp aims to blend outdoor experiences with boutique hotel hospitality, offering custom-designed Airstreams and luxury accommodations accompanied by amenities like communal fire pits, swimming pools, and group meeting spaces.
?? By offering unconventional outdoor lodging through a recognised hospitality brand, this collaboration may attract a broader audience, appealing to those who want unique and immersive experiences in the great outdoors while maintaining the high-quality service standards associated with Hilton.? Learn more:? How to Conduct a Hotel Marketing Audit
Sources: Boutique Hotel News
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Our high-quality insights and strategic guidance ensure that you have a solid foundation for growth in all of your hotel marketing and customer experience efforts. With our expertise, insights, resources and connections, we can increase your brand’s visibility and profitability and help you outshine the competition.
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8 个月Exciting updates to keep you ahead of the game! ??