??? Hotelier's Hub - 28th May 2024

Welcome to this week’s Hotelier's Hub. I’m Dawn Gribble, your host. I'm on a mission to bring you the latest actionable insights to help you Delight Guests and Drive Growth.?

? Let’s Check In!

??? Unlock Special Perks with Kimpton’s Secret Password This Summer

• The Kimpton brand, known for its playful and sociable personality, offers freebies to guests a few times a year. To unlock these goodies, guests simply need to say a secret password. The newest password, "Good for the sol," is now available during summer.?
• This promotion has been successful in the past, with guests receiving prizes such as complimentary cocktails, room upgrades, breakfast vouchers, hot chocolate kits and more. The secret password can be used by anyone, regardless of their IHG One Rewards status. (TPG )

??? Kimpton's secret password promotion cleverly taps into psychological principles of exclusivity and surprise, enhancing guest loyalty and anticipation. Offering value-added freebies creates a sense of belonging and special treatment. Here's how you can boost the experience at your hotel:?

• Use exclusive offers to make guests feel special, boosting loyalty.
• Build excitement with time-limited promotions and secret passwords.
• Foster a playful, engaging atmosphere to enhance the guest experience.
• Ensure promotions are accessible to all guests, not just loyalty program members.

?? Accor Partners with Everyday Rewards for Points Program

• Accor and Everyday Rewards have partnered to allow Accor's loyalty program, ALL - Accor Live Limitless, members to transfer their points to the Everyday Rewards program. This is the first one-way points transfer partnership into the Everyday Rewards program.
• ALL offers exclusive benefits such as room upgrades, early check-ins, late check-outs, and discounts on dining and experiences across Accor hotels. Everyday Rewards provides members with points for everyday shopping, redeemable for discounts on future purchases and special offers at participating retailers. (EH )

?? Hotel marketers interested in similar partnerships should identify potential partners whose loyalty programs align with their own. Focus on creating seamless integration for point transfers and ensure that the collaboration offers tangible benefits to members. This strategy can enhance member satisfaction, increase loyalty, and expand market reach.

???? Dusit Celebrates 75 Years with The Art of Travel Campaign

• Dusit Hotels and Resorts, part of Dusit International, celebrates 75 years of Thai-inspired hospitality with the 'The Art of Travel' campaign.?
• Guests can enjoy exclusive offers and participate in a social media contest to win free stays and pocket money at any Dusit property worldwide. (EH )

?? Legacy and trust demonstrate a hotel’s longstanding commitment to quality and service. It differentiates the brand, building emotional connections with guests. Celebrating history evokes nostalgia and trust, making guests feel part of a longstanding tradition. It strengthens brand loyalty, encouraging repeat visits and positive word-of-mouth. Hotels can celebrate milestones through special promotions, events, themed campaigns, social media contests, and collaborations.

?? Deloittes 2024 Survey: Vacations Prove Valuable Despite Inflation

• Deloitte's 2024 Summer Travel Survey shows that Americans still plan vacations involving paid lodging despite inflation.
• Travel expenditure is set to increase by 6-13%, driven by higher-income travellers, while overall travel frequency is expected to decline. The survey highlights a growing preference for non-hotel accommodations and international trips. This shift in travel patterns indicates that while cost remains a concern, Americans prioritise their summer vacations. (HNR )

?? Here's how hoteliers can respond

• Introduce flexible, budget-friendly packages and promotions to appeal to cost-conscious travellers.
• Advertise unique experiences and services for international guests.
• Explore partnerships or expansions into non-traditional lodging options, such as vacation rentals.
• Create premium packages and exclusive deals tailored to higher-income segments.

?? UN Tourism Report: Biodiversity Integration in National Policies

• A new report, "The Integration of Biodiversity in National Tourism Policies", was published on International Day of Biodiversity. It assesses how 80 national tourism policies incorporate biodiversity values.
• The report sheds light on the relationship between tourism and biodiversity and serves as a resource for policymakers and stakeholders to take further action towards a sustainable future. It highlights the crucial role of well-integrated policies in preserving the Earth's natural resources. (HN )

?? Hotel marketers should update their strategies to emphasise sustainability and biodiversity conservation:

• Highlight eco-friendly practices
• Support local conservation projects and create partnerships with environmental organisations.
• Educate guests about local ecosystems and how they can help protect them.
• Develop tours that focus on nature and biodiversity, emphasising sustainable travel practices.
• Attain certification to enhance credibility and attract eco-conscious travellers.

Thank you for subscribing - I hope you enjoyed the newsletter and I look forward to welcoming you back soon! ?? I am honoured to include people from these?amazing?brands (and many more) in this newsletter community. Find me on LinkedIn , Twitter , or at hospitalitymarketinghub.com

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