??? Hotelier's Hub 13th February 2024
Dawn Gribble
?? Hospitality Marketing Expert | MIH | MCIM | Founder HospitalityMarketingHub.com ?????
In this week's newsletter
??? Hotel and Travel Marketing News
?? Netflix and Expedia Forge Global Partnership
?? 2024's Most Instagrammable Hotel Unveiled
?? Luxury Car Branded Travel Experiences Hit the Road
?? My Place Hotels Teams Up with Grubhub for Dining Convenience
?? Room to Dream Experience Launches at Kimpton Fitzroy London
?? How to Analyse the Link Between Hotel Reputation Management and Revenue Management
?? Netflix and Expedia Forge Global Partnership
Expedia Group and Netflix have entered a global advertising partnership, marking Expedia as the first company to partner with Netflix in its ad-supported plan.?
This collaboration is part of Expedia's strategy to aid its global expansion efforts through 2024, with a particular focus on Japan initially, before extending to other key markets such as the U.S., Canada, Mexico, the United Kingdom, France, Germany, Australia, and Brazil.?
As part of Expedia's "Made to Travel" initiative, the campaign will feature localised advertisements to re-establish Expedia's presence in each market.
Source: Skift
?? Incorporating Expedia's advertisements on Netflix's ad-supported plan provides a unique opportunity to reach a vast audience through a popular streaming platform. By localising the ads, Expedia can tailor its messaging to engage consumers in different regions effectively.?
This move could set a precedent for collaborations between online travel agencies and digital streaming platforms, opening new avenues for targeted advertising and customer engagement in the hospitality sector.??
Companies wishing to reach customers in different regions can explore opportunities with OTAs or launch YouTube ads for Connected TVs in their chosen target areas.
Learn more: Hotel Marketing Services
?? 2024s Most Instagrammable Hotel Unveiled
The Waldorf Astoria Los Cabos Pedregal, has been awarded the 2024 Hotel Instagram of the Year award by the Forbes Travel Guide.?
Set amidst sand-hued stone buildings, the property's picturesque surroundings and exclusive amenities, including three pools, a cliffside restaurant, and a Five-Star spa, promise a captivating stay.?
Source: Forbes
?? As illustrated by Los Cabos Pedregal, highlighting a property's natural beauty, exclusive amenities, and authentic wellness offerings can be instrumental in attracting and engaging modern travellers as well as gaining media coverage. Set a challenge for employees to take the best local pictures for your social media.?
Learn more:? Luxury AlI-Inclusive Trends
?? Luxury Car Branded Travel Experiences Hit the Road
The Porsche Travel Experience is a road trip adventure that allows individuals to explore Canada's stunning landscapes in a Porsche. Tailored itineraries combine breathtaking scenery, thrilling driving routes, and culinary delights, offering a unique and luxurious travel experience.?
Participants enjoy scheduled stops for photos and breaks, as well as evening group dinners and first-class accommodations, promising unforgettable memories and a fresh perspective on Canada's natural beauty.?
Source: Trend Hunter
?? Offer luxury packages to affluent and adventurous individuals seeking exclusive travel experiences to attract them to your venue, and build a community of like-minded individuals.?
Learn more: Hospitality Trends 2024 - Podcast Edition
领英推荐
?? My Place Hotels Teams Up with Grubhub for Dining Convenience
My Place Hotels of America has partnered with Grubhub to offer their guests a convenient option to order food from a variety of restaurants and stores on Grubhub's platform.?
Eligible orders come with $0 delivery fees, and guests can access the Grubhub Marketplace using geolocation and QR codes from around the hotel. They can then have their orders delivered right to the hotel.
Source: Grubhub
?? This move to bring local cuisine directly to hotel rooms without charging delivery fees offers guests a new dimension of convenience and comfort. Are you collaborating with local restaurants to expand your dining options?
Learn more: Hotel Marketing Strategy
?? Room to Dream Experience Launches at Kimpton Fitzroy London
Kimpton Fitzroy London has introduced Room to Dream, an innovative add-on for guests to facilitate lucid dreaming using artificial intelligence. Developed by dream expert Charlie Morley and AI artist Sam Potter, this experience offers a VR component to assist guests in achieving lucid dreams.?
Each guest receives an 'Open Your Dreams Kit' containing a VR headset with Potter's customised lullaby, a dream journal, a lucid dreaming guide by Morley, and LabTonica's Unplugged range for better sleep. The package enhances sleep and allows guests to visualise their dreams as 'Dream Art' created by Potter.
Source: Boutique Hotelier
?? I have to admit this sounds very cool! It's a great example of how hotels can differentiate themselves from competitors by offering unique and innovative add-ons focusing on wellness and immersive experiences and attracting guests seeking unconventional services.
How to Analyse the Link Between Hotel Reputation Management and Revenue Management
Your online reputation directly affects your sales volume. When you effectively manage your hotel reputation you secure a competitive advantage, by failing to do so you can suffer serious losses. When you disregard negative reviews and comments that appear on the first page of search engines, the loss in revenue can be significantly more than it would cost to put proper reputation management into place to begin with.
Measuring the impact of your reputation will help you:
It also gives you useful, usable information on your processes, situations, and the structure within your business. When applied correctly, this analytical data will help you improve, highlight, change, or market directly as appropriate.
To calculate your reputation investment, you need to look at:
When advertising your business or responding to comments on social channels, it’s essential that you conduct yourself to a set standard and always maintain your brand voice. Before you make any sort of post, you need to ask yourself:
To measure your reputation here, you need to look at the number of comments and queries you’ve received in connection to your adverts and site traffic.
Your online reputation management needs to mitigate risk and enable opportunity, it needs to work for you so that you’re capable of dealing with the positives and negatives.
With a solid strategy in place, hotels can confidently manage their online reputation and build a loyal customer base.
Remember, a positive reputation can be the difference between a fully-booked hotel and an empty one.
Here's to Your Success ??
Wow, what an exciting line-up in this week's newsletter! ?? From Netflix and Expedia joining forces to the unveiling of the most Instagrammable hotel, there's no shortage of innovation and luxury in the hospitality industry. Can't wait to see what else is in store for 2024! ??