Hot Trends: K-Beauty Edition

Hello Forecasters,

Welcome back to the Inflection Point.

You asked for it, so we're dishing it out.

Another round-up of products consumers are buzzing about.

No, we don't have affiliate links.

And no, this isn't some advertising venture. We're just obsessed with consumer insights.

Let's dive in.

#1 Torriden Toner

Impact Score: + 9729%

Microtends:

Associated consumer conversations

1. Dirt and Oil
2. Malachite Extract
3. Brightening Toner

Narrative Breakdown:

Dominated by consumer search

• Search: 84.54%
• Scientific: 14.17%
• Social: 1.16% (41.9% Reddit, 38.2% TikTok, 19.9 Pinterest)?
• News: 0.13%

Related Products: Torriden Dive-In Low Molecular Hyaluronic Acid Mask

#2 ILSO Natural Mild Clear Nose Pack

Impact Score: +9722%

Microtends:

Associated consumer conversations

1. Sebum
2. Non-irritating?
3. Sensitive Skin

Narrative Breakdown:

Dominated by consumer search

• Search: 99.98%
• News: 0.02%

#3 Beauty of Joseon Rice Serum?

Impact Score: + 9712%

Microtends:

Associated consumer conversations

1. Sun Relief
2. Birch Juice?
3. Hyperpigmentation Serum

Narrative Breakdown:

Dominated by consumer search

• Search: 98.47%
• Social: 1.47% (42.2% IG, 28.3% Reddit, 22.9% TikTok, 6.6% Pinterest)
• News: 0.07%

#4 Round Lab Birch Tree Sunscreen?

Impact Score: + 9709%

Microtends:

Associated consumer conversations

1. Cica
2. Mugwort
3. Centella Asiatica

Narrative Breakdown:

Dominated by consumer search

• Search: 98.77%
• Social: 4.32% (66.8% TikTok, 33.2% Reddit)
• News: 0.35%

#5 Abib Heartleaf Spot Pad Calming Touch?

Impact Score: + 9700%

Microtends:

Associated consumer conversations

1. Toner Pad
2. Collagen Ampoule
3. Niacinamide Vitamin?

Narrative Breakdown:

Dominated by consumer search

• Search: 99.17%
• Social: 0.76% (79.7% I.G, 20% Pinterest, 0.03% Reddit)
• News: 0.07%

#6 Skinfood Carrot Carotene Calming Water Pad

Impact Score: + 9537%

Microtends:

Associated consumer conversations

1. Heartleaf
2. Acne Pore
3. Honey Propolis

Narrative Breakdown:

Dominated by consumer search

• Search: 99.79%
• Social: 0.11% (99.2% I.G, 0.8%)

#7 Yadah Cactus Toner Pads

Impact Score: + 9474%

Microtends:

Associated consumer conversations

1. Anti-Aging
2. Centella Asiatica
3. Jeju Prickly Pear Cactus Stem

Narrative Breakdown:

Dominated by consumer search

• Search: 99.99%
• News: 0.01%

#8 Numbuzin No.5 Glutathione Serum

Impact Score: + 6280%

Microtends:

Associated consumer conversations

1. Vitamin C
2. Acne Scars
3. Hyperpigmentation?

Narrative Breakdown:

Dominated by scientific?

• Scientific: 51.14%
• Search: 48.84%
• News: 0.01%

#9 Mediheal Tea Tree Essential Mask?

Impact Score: + 6282%

Microtends:

Associated consumer conversations

1. Blemish Prone Skin
2. Cheek Redness
3. Glow

Narrative Breakdown:

Dominated by search

• Search: 99.94%
• News: 0.49%
• Social: 0.01% (100% Reddit)

#10 Anua Heartleaf Soothing Toner

Impact Score: + 3467%

Microtends:

Associated consumer conversations

1. Post Sun Hydration?
2. Ginseng Serum?
3. Miracle Toner

Narrative Breakdown:

Dominated by consumer search

• Search: 96.48%
• Social: 3.05% ( 61.1% TikTok, 26.8% IG, 6.9% Reddit, 5.3% Pinterest)
• News: 0.47%

That's all we got for now.

Thanks for spending time with us on this week's Inflection Point. We'll see you next time.

Curious about how we research? Feel free to drop us a line.

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