HOT TAKE: You don't need to be on TikTok.

Hear us out

We know what you're thinking...

“TikTok is how you go viral”

“It's the current BIG thing”

While, yes, we agree that TikTok has some insane benefits (IF you go viral), it's not for everyone. If your target audience isn't on TikTok, why should you be putting your energy into it?

Spoiler alert — you shouldn't.

Instead, you could be perfecting your social presence on the platforms your audience is on.

We'll break it down for you ??

Facebook

• Largest age group:?25-34
• Gender: 44% female, 56% male
• Time spent per day:?30 minutes

Instagram

• Largest age group:?18-24
• Gender:?48.2% female, 51.8% male
• Time spent per day:?30.1 minutes

TikTok

• Largest age group: 18-24
• Gender:?54% female, 46% male
• Time spent per day:?45.8 minutes

Twitter

• Largest age group:?18-29 (42%)
• Gender:?34.1% female, 61.29% male
• Time spent per day: 34.8 minutes

LinkedIn

• Largest age group: 30-39
• Gender:?43% female, 57% male

Pinterest

• Largest age group:?25-34 (28.5%)
• Gender:?76.2% female, 17% male
• Time spent per day:?14.2 minutes

YouTube

• Largest age group:?15-35
• Gender:?51.4% female, 48.6% male?
• Time spent per day:?45.6 minutes

If you have the resources, team, and energy to spend creating quality content on all platforms, then you absolutely should.

Long story short: it's better to have a solid presence on one or two platforms rather than a mediocre presence on all of them.