Hot off the press: The all new priint:day magazine!
Our priint:day magazine is currently at the printer and will arrive in mailboxes in coming weeks. If you haven't already signed up for your copy, it's not too late! Simply click the link below and we'll happily provide you with a copy of the publication.
In today's newsletter, we're giving you an exclusive sneak peek at a few things included in the new edition of the priint:day magazine, including topics: Product & Commerce Strategy, The Future of Product Marketing, Automation in Product Marketing, Omnichannel Product Marketing, AI in Product Communication, Organizational Development and more.
Read on to learn about some of these featured focus topics, as we highlight on a few exclusive articles that might perk your interest.
Product & Commerce Strategy
Product and commerce strategy are always a hot topic. Not only can you expect an intro in which the trends are defined, but also some great contributing articles from our priint:day presenters.
We discuss Attractiveness – What Retailers Will Offer in 2040. Retailers must remain flexible and develop adaptable business strategies to succeed in the competitive environment.
The Digital Product Data Pass (DPP) creates transparency and traceability in a world that is placing ever-greater emphasis on sustainability. Get insight into what you have to do now to become a true master of the DPP.
It's impossible to discuss the future of product and commerce strategy without E-commerce. E-commerce shapes the entire shopping experience and is far more than just a sales channel. With Digital Shelf Analytics, companies can optimize their product presentation and availability to always offer the best deals. While on the topic of deals, readers can also learn about the influence of the individual customer journey on purchasing decisions in the latest edition of the priint:day magazine.
Something additional to note is an exclusive article by experts about the APAC market with a special focus on Japan. Japan is by some measures the world’s third largest economy, with a GDP of around $5 trillion and a substantial population of almost 126 million people- of which who hold some of the highest levels of median wealth per household and disposable income in the world. Trust us, it's worth taking a few moments to read if you're having thoughts about entering the Japanese market!
The Future of Product Marketing
The future of product marketing has many faces, as priint CEO, Horst Huber explains in his articles in this new edition of the magazine. He invites readers to join him on a journey through the current trends in marketing, as well as the biggest challenges that we all will have to face in the future.
In addition to Horst's insightful writings, the new publication also features some excellent support and great articles on the topics sustainability and creativity. Why is it important to talk about sustainability? Which trends do we allready see on social media, in the B2B market and in the decision making process of a purchase? We've covered all the bases and take a deep look into the future of product marketing.
From a creative perspective, there are insightful articles that face the questions of why some tools (e.g. Adobe Express or Canva) currently have such an enormous impact in the creative market. Why are these tools more in demand than ever, and why do some wonder whether graphic designers and creatives will actually still be needed in the future? Of course we know the answer is a clear: Yes, we will still need many creative minds in the future, and this featured magazine article shows precisely why.
Even though we are talking about the future in this chapter, there will also be an article looking at the history of PIM and PXM. How have the systems developed and, above all, why and how does this path look in the future? What are the important factors that make product and marketing managers need to deal with PXM? Be curious about what is waiting for you in our article.
Automation in Product Marketing
There is really only one thing that can be said about this section in the magazine:
These pages cover many pain points, many processes, a wide range of data topics and a vast wealth of knowledge. But, they all have one thing in common: the problems have been solved.
Many customers who talked about their projects at priint:day have found their place on these pages. Each article shows what the requirements were at the beginning, how many processes had to be rethought and what the implementation really looked like in the end result. In addition, there's also some very insightful articles that will prepare you perfectly for your next automation project.
Omnichannel Product Marketing
Without dispute, omnichannel product marketing is a key success factor for companies that want to offer their customers a seamless and consistent brand experience across all channels. While multichannel approaches merely use different sales channels in parallel, an omnichannel approach ensures that all touchpoints are intelligently linked – from online shops, marketplaces and social media to brick-and-mortar stores and mobile apps.
The goal is to provide customers with a seamless customer journey and product experience in which they can switch between channels at any time without encountering conflicting information or unconnected processes. The magazine highlights a customer presentation that implements the omnichannel approach in many areas and reports on years of experience. To go further, we also reveal helpful information on how you too can significantly increase your conversion in omnichannel product marketing.
AI in Product Communication
Of course, the topic on everyone's mind today is AI.
The magazine features several helpful and different perspectives that take a critical look at AI's advantages and limitations as well as real success stories where AI was heavily involved, including:
As we already know, all of this has an influence on product communication and how we must position ourselves for the future.
Organizational Development
One topic that is sometimes overlooked but we must not forget is the people involved in these processes. Even the best technology is useless without people who know how to operate it. How do companies have to position themselves in terms of personnel and structure in order to manage projects in product communication, and are there already tools that help to identify potential within company structures?
Article authors provide exceptional insight to this topic as it is covered comprehensively in the magazine.
priint products
It wouldn't be a priint:day magazine without a few articles about our priint products, promising visions for the future and even a great success stories that happened behind the scenes in planning the 2024 priint:day event.
In this section, we've included new aspects of our products and provide a glimpse into the priint universe of the future. Additionally, we're very pleased that we were able to solve some of our own pain points in preparation for the priint:day event itself with some strategic thinking and an all hands on deck approach to tackling a very important part of the event. Check out the article highlighting our own success story as we report on a special project of where “Teamwork makes the dream work”!
Insightful articles, exclusive content that was not presented at priint:day, and additional information await those interested in reading the latest edition of the priint:day magazine. Sign up today for your personal copy!