Hot List: What’s Winning Gold On TVREV
"Hard work beats talent when talent doesn't work hard" - Katie Ledecky
America, America, you’re watching (streaming) NBC!! Already more minutes watched (streamed) in Paris than Tokyo Olympics.
You’re also propping up TV, with political ads, and Kamala, Trump and controversy. (sing it) Cable news networks account for 10% of all ad deliveries in July, and 15% in the last two weeks, per iSpot.
In July - only NBC delivered more ad impressions than FOX News which was 6% of all TV ad each). Look for more on that this week..
Meantime, like Simone Biles, so many TVREV contributors nail the landing this week:
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TVREV ORIGINALS
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Publishers Need Retail Media Networks’ Help - Mike Shields
Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences.
Jim Dolan Actually Has a Point - Tim Hanlon
The often unpopular Knicks (and Rangers, Madison Square Garden, Sphere, & MSG Network) owner isn't wrong in his fears of waning local NBA media revenue
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains his role, how he got there and advice for the younger generation.
Here Comes The Creator Agency Shopping Spree — Mike Shields
Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.
Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.
Madhive’s Kristin Wnuk On Local In The Programmatic Marketplace - Jessika Walsten
The fourth installment of “Why Advertising Is Shifting To Local”, features Madhive ’s SVP of Sales Kristin Wnuk Crawford .
Seedtag 's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on their recent acquisition of Beachfront.
TV Program Ranking: Olympics Dominates Watch-Time — Eleanor Semeraro
领英推荐
Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2 — Alan Wolk
The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.
Netflix ’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead.
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From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales.
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NEWS TO PERUSE
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Across the Industry:
Hanlon’s Local Links:
Mike’s Media Picks:
From Our Thought Leaders Circle:
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Founder, fastest-growing streaming community in the world, OTTRED | I hire Streaming & Media professionals globally / Top 200 UAE Creator (Favicon) ????? ??????? ???????? ?? g???? ???????? ??????? ????? ??????
3 个月One of my favourite sayings Alan ("Hard work beats talent when talent doesn't work hard"). Great post as always. Hope you have a great week ??
So much to catch up on
Senior Managing Director
3 个月Alan Wolk Very Informative. Thank you for sharing.