Hot List: What’s Old is New
In TV, what’s old is new and often, what’s old still works just fine.
People still appreciate a format: The 21-year old Bachelor franchise got a 72-year old Golden boost in its ratings. Late night shows came roaring back. Friends, SVU and Seinfeld, all remain major ad revenue engines, and many of the best FAST networks are familiar formats.
People still like a bundle: Traditional Pay-TV Households inch below 50%, BUT MVPDs Inch Up To 15% showing the staying power of a bundle.
American love stories sell: While some at TVREV are suspicious the Taylor/Kelce love smells like good business (both had ads run on Monday Night telecasts and Chris Collinsworth was a little too excited), there was a discernible Swift Lift.
There’s always a catch: Alan Wolk’s Week in Review looks at rising costs of streamers, showing how TV is stealing from Silicon Valley’s freemium formula.
UX Matters: VIZIO’s Travis Hockersmith on Why Advertisers Need To Find a Home on Smart TV Home Screens. Samsung Ads launched a sponsored row service that takes viewers directly from streaming to linear, similar to VIZIO’s Jump View.
Audience engagement is a slam dunk: Mr.Beast – the biggest show not on TV, is sponsoring the NBA’s Charlotte Hornets, and Selena Gomez is crushing the makeup marketwhile Spanish language TV surges.
PS – If you’re in NYC this week, come say hi to us at CIMM’s 12th Annual Summit
“People in their 60s and 70s are now a lot younger — they are a good audience and have a lot of money, and it's a good place for ABC to be," Wolk said. "What's happening is the show helps remind advertisers that there is a lot more to the senior audience. They are more vibrant, active have a lot more interests and this is a great way to reach them."- Alan Wolk, on CBS News on The Golden Bachelor
Downloaded our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro.
We surveyed 60k Americans and discovered that more young people watch local news than you may think. Meanwhile, just as many people never watch as you imagined.
TVREV subscribers get the report for FREE
LATEST FROM TVREV
?Streaming Prices Rise, Xumo Joins The OS Wars?— Alan Wolk
Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.
?Demand Dynamics: How Major Streamers Distribute Their Bets?— Brandon Katz
Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.
The latest Innovator Spotlight from our report on Local TV, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.
领英推荐
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’?— Eleanor Semeraro
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
The Smart TV Home Screen Is The “Appointment Viewing” Opportunity For The Streaming Era?— Lucy Sutphin
How advertisers can adapt to the era of personalized streaming by using the Smart TV Home Screen as a new mass-reach platform.
Ryder Cup, ‘AGT’ Break Into Top Ten Most-Watched TV Programs?— Eleanor Semeraro
But of course football remained at the top of the ranking, per Inscape data.
?NEWS YOU CAN USE
?Advertising
Streaming Wars
Data & Measurement
Landscape
Sports
?
Farmers At Heart | Career Growth & Development | Learning and Applying Sales & Marketing Solutions to accelerate business success.
1 年Definitely right. Nothing is out of style forever. Old ideas or trends can become popular again.
Corporate communications expert with backgrounds in AI/ML, journalism, academia, and media analysis
1 年Alan Wolk, great minds thinking alike - https://henryjenkins.org/blog/2023/9/29/the-american-key-demo-needs-to-get-older