HOT LIST: What FAST Viewers Like
FASTs are undergoing the next layer of transformation. The long tail got so long, TV makers are starting to focus on potency and packaging not just volume of choice. Networks are ramping up single series channels, while plucky start ups are feeling the heat.
And ads are making their way into every streaming moment. To many, it’s all starting to look the same. So if you’re an advertiser or even a platform, how do you know what viewers actually enjoy?
TVREV has some exclusive survey data from MX8Labs which is tracking this and other preferences for streamers. Written up by Analyst and Editor, Eleanor Semeraro Ad Experiences On FASTs,
She was busy this week with some reflections on exclusive debate TV watch-time, and how creator retention helps streamers grow Earned Media Value .
Elsewhere in the TVREV Original Universe:
Mike Shields is weary of retail media’s growing clout;
Alan Wolk looks at the need for collaboration at IBC and breaks down the Emmy’s boneheaded Bear move in the Week in Review
OrkaTV’s Chris Hartley explains why CTV is becoming like an iPhone;
Teads’ Natalie Bastian sat down with KINESSO’s Amanda Marks, to discuss how brands can harness the power of AI and CTV;
Sky Media’s Jeff Eales explains how Sky Media and Imagine transformed TV Ad Operations;
Brandon Katz thinks Disney’s originals go bippity-boppity-splat
“There are decades where nothing happens; and there are weeks where decades happen.” -Lenin
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TVREV ORIGINALS
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Retail Media’s Growing Clout Isn’t Making Everyone Happy - Mike Shields
‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value - Eleanor Semeraro
Annoying Vs. Entertaining: Ad Experiences On FASTs - Eleanor Semeraro
Study: Creator Retention Helps Streamers Grow Earned Media Value - Eleanor Semeraro
Debate Dials Up TV Watch-Time, But Couldn’t Beat Football - Eleanor Semeraro
领英推荐
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60% of Smart TVs Solely Streamed Content in Q2 - Eleanor Semeraro
Are NFL-Themed TV Ads More Effective With NFL Fans? - John Cassillo
Football Helps CBS Snag No. 1 on TV Network Ranking - Eleanor Semeraro
The Numbers Behind ABC's Livestream Debate Win - John Cassillo
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NEWS TO PERUSE
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Mike’s Media Picks:
Across the Industry:
From Our Thought Leaders Circle:
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Founder & CEO - #CTV #contentstrategy for ad-funded #streamingmedia monetization working with Content Studios & Linear TV Broadcasters
2 个月Networks popping up channels have not yet seen the performance of the ads, plucky start-ups are very aware of the performance. FAST is a term which has now expired. It is simply content monetization from now on.