HOT LIST: What FAST Viewers Like

FASTs are undergoing the next layer of transformation. The long tail got so long, TV makers are starting to focus on potency and packaging not just volume of choice. Networks are ramping up single series channels, while plucky start ups are feeling the heat.

And ads are making their way into every streaming moment. To many, it’s all starting to look the same. So if you’re an advertiser or even a platform, how do you know what viewers actually enjoy?

TVREV has some exclusive survey data from MX8Labs which is tracking this and other preferences for streamers. Written up by Analyst and Editor, Eleanor Semeraro Ad Experiences On FASTs,

She was busy this week with some reflections on exclusive debate TV watch-time, and how creator retention helps streamers grow Earned Media Value .

Elsewhere in the TVREV Original Universe:

Mike Shields is weary of retail media’s growing clout;

Alan Wolk looks at the need for collaboration at IBC and breaks down the Emmy’s boneheaded Bear move in the Week in Review

OrkaTV’s Chris Hartley explains why CTV is becoming like an iPhone;

Teads’ Natalie Bastian sat down with KINESSO’s Amanda Marks, to discuss how brands can harness the power of AI and CTV;

Sky Media’s Jeff Eales explains how Sky Media and Imagine transformed TV Ad Operations;

Brandon Katz thinks Disney’s originals go bippity-boppity-splat

“There are decades where nothing happens; and there are weeks where decades happen.” -Lenin

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TVREV ORIGINALS

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Retail Media’s Growing Clout Isn’t Making Everyone Happy - Mike Shields

Collaboration at IBC, The Emmys Boneheaded Bear Move- Alan Wolk

‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value - Eleanor Semeraro

OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone - Alan Wolk

Annoying Vs. Entertaining: Ad Experiences On FASTs - Eleanor Semeraro

Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations - Alan Wolk

Navigating The Future Of Media: AI, CTV, And Cookieless Strategies - TVREV

Study: Creator Retention Helps Streamers Grow Earned Media Value - Eleanor Semeraro

Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat - Brandon Katz

Debate Dials Up TV Watch-Time, But Couldn’t Beat Football - Eleanor Semeraro

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60% of Smart TVs Solely Streamed Content in Q2 - Eleanor Semeraro

Are NFL-Themed TV Ads More Effective With NFL Fans? - John Cassillo

Football Helps CBS Snag No. 1 on TV Network Ranking - Eleanor Semeraro

The Numbers Behind ABC's Livestream Debate Win - John Cassillo

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Sign Up For TVREV’s Next Webinar – Brought To You By Imagine Communications

Maximizing Efficiency: Implementing Unified Ad Sales Systems for Linear and Streaming TV – October 2, 11am ET

If you enjoyed our initial webinar, “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales,” we invite you to join us for our next session, where we’ll explore what it takes to turn these strategies into reality. Featuring:

• Alan Wolk, TVREV Co-Founder and Moderator
• Steve Reynolds, President at Imagine Communications
• Martin Leach, Director of Operations at Sky Media
• Robert Farazin, CEO, Founder at TVbeat

More speakers to be announced shortly.

Download TVREV’s Newest Special Report: Political Advertising on CTV 2024

With over $1.5 billion of the expected $10.7 billion spent on political advertising slated to go to CTV, the medium is taking on greater importance than ever. TVREV’s newest Special Report will give you all the data you need to understand this fast-growing sector and how to take advantage of it. Written by Alan Wolk. Sponsored by LG Ad Solutions and Magnite.

Oh, and it’s FREE.

?Download The Report?

NEWS TO PERUSE

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Mike’s Media Picks:

• Inside agency review backroom dealmaking—why retail media commitments are creating tension -Lindsay Rittenhouse [Ad Age]
• Amazon Wields New Influence in TV’s Upfront Sales Haggle Through Massive Media Account Review - Brian Steinberg [Variety]
• There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon - Kimeko McCoy [Digiday]
• In-Store Retail Media: Definitions and Measurement Standards [IAB]
• Instacart focuses on diversifying tech, brand partners to fuel growth - Catherine Douglas Moran [Retail Dive]

Across the Industry:

• Political Buyers Should Warm Up To CTV This Election Season - Alyssa Boyle [AdExchanger]
• Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024 - Tim Peterson [Digiday]
• You’re not imagining it: Streamers are rolling out more of the same - Jasmine Sheena [Marketing Brew]
• ‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs - Ryan Barwick [Marketing Brew]
• Barry Diller Says His Interest In Bidding For Paramount “Unquestionably” Pushed Skydance To Seal Merger - Dade Hayes [Deadline]

From Our Thought Leaders Circle:

• Paramount Upfront - Expanding CTV advertising - [AdNews]
• Amagi and BuyDRM partner to secure streaming video on PlayMedia’s FAST platform GoPlay - Jason Dachman [SVG]
• THE UK TELEVISION UNIVERSE IN THE USER CENTRIC ERA: EVAN SHAPIRO AND THERESA WISE TALK BUSINESS! - [IBC 365]

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More From TVREV.com Advertising I Data & Measurement I Streaming Wars I LocalSports I Thought Leaders Circle?I Reports

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