Hot List: Rounding it Up, Breaking it Down
“On the other hand, you have different fingers”- Steven Wright
It’s not easy figuring out what’s going on these days in TV or otherwise.
TV is dying, but people are watching more than ever. TV advertising is in trouble, yet there are more advertising options, more places to find people thanks to streaming, than ever. Where does that leave ad tech? Mike Shieldsexplores more this week.
Football audiences are super expensive. Yet those same people can be found other places; John Cassillo uses iSpot to show the advertiser- end around. There are also smarter ways for brands to engage the sports fan beyond the traditional pod, just read VIZIO’s Adam Bergman’s POV on it.
Speaking of the power of platforms, Alan Wolk uses Mr Beast as a muse, to explore the connections and dis-connections between social video, streaming video and linear.
The quiet part out loud is that YouTube is the CTV winner right now. That means TV networks are trading linear bucks for programmatic pennies. See below, news alone generates billions of minutes watched on YouTube, per Tubular Labs
But not all that’s fit to view on a TV takes place on a social platform, as Eleanor Semeraro uses Inscape data to demonstrate how Hurricane Milton coverage spurred weather channels into the most-watched TV.
And sure, we’ve seen a resurgence of over the air as streaming bundles pinch consumer pocketbooks, but Tim Hanlon’s weekly column tells a tale of a long, slow demise of OTA-TV.
Brandon Katz looks at what happens to streaming series when they lose that first season glow and what strategies streamers can take to keep fans engaged and subscribing.
Not enough to chew on? Our Thought Leaders Circle members give us their hot takes on what trends the industry is sleeping on.
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TVREV ORIGINALS
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Long Live Ad Networks? - Mike Shields
The Long, Slow Demise Of Over-The-Air TV - Tim Hanlon
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out - Adam Bergman
Multiple Weather Channel Programs Make Most-Watched TV Ranking - Eleanor Semeraro
QSR Advertising Lags for LGBTQ+ Inclusivity - Eleanor Semeraro
What Do Avid NFL Audiences Watch In The Offseason? - John Cassillo
?NEWS TO PERUSE
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Hanlon’s Local Links:
Mike’s Media Picks:
Across the Industry:
From Our Thought Leaders Circle:
If you’re at MIPCOM this week, be sure to check out the Connected TV Summit on Wednesday at 9AM, hosted by TVREV’s own Alan Wolk, featuring our Thought Leaders Circle members Anoki, LG Ad Solutions, Samsung Ads, Whale TV and Wurl.
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