Hot List: Retail Media Report And Other Treats
If 20 years ago I told you that two reality stars from Fear Factor and The Apprentice were going to sit down for three hours in a recorded conversation with implications for our democracy, you’d think I was being dramatic. If I told you that same convo would earn more view time than anything else on TV except (maybe) the World Series on that weekend— and it would be something originating from a music app, yet viewed on a platform owned by a search engine—12 million times in the first 12 hours plus untold millions of views in social snippets and of course, the podcast— you would think I was speaking a different language. And that’s the point, perhaps. We are.
Yet, there will be some that continue to question the creator economy and hold it out as “not TV”.
Back then, you might think the concept of retail media related to coupons and your purchase behaviors and shopping data would have nothing to do with TV delivered over phone lines. In a new Retail Media Special Report out this week Mike Shields and Alan Wolk look at that cross-section.
And, if you were told only 20 years ago that there is an abundance of evidence of foreign powers hacking emails and phones of POTUS candidates, spending untold dark money across all media channels to openly and subversively attack the American democratic infrastructure and aim to turn on ourselves using bots and plots- would you be able to guess all that news takes a backseat with most Americans to…the Menendez brothers case?
Yet, here we are America. Some things, in some ways, never change.
It must be Halloween week. Let’s focus on the treats.
So many goodies in the bag this week:
?? Mike Shields thinks shoppable TV needs a reality check
?? Tim Hanlon says 2025 will bring a reckoning to local TV
?? Alan Wolk gives his assessment of MIPCOM 2024
?? John Cassillo continues to break down NFL audiences and the cheap re-runs where you can reach them
?? Brandon Katz looks at The Delicate Balance Of Streaming Demand Decay
?? John Accarrino looks at The Apprentice producer's regrets,
?? Eleanor Semeraro looks at why sports are dominating TV watch time and how Mormon Housewives are helping Hulu dominate ad-supported streaming.
“Walk into splintered sunlight. Inch your way through dead dreams to another land. Maybe you're tired and broken. Your tongue is twisted with words half spoken and thoughts unclear. What do you want me to do; to do for you to see you through? A box of rain will ease the pain. And love will see you through” - Phil Lesh, RIP
TVREV ORIGINALS
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A Reality Check On Shoppable TV - Mike Shields
Local TV’s Year Of Living Dangerously - Tim Hanlon
Le Grand Review De MIPCOM - Alan Wolk
Those ‘Mormon Wives’ Helped Hulu Grow Earned Media Value in September - Eleanor Semeraro
FREE SPECIAL REPORT Retail Media On CTV 2024
In our latest Special Report, Mike Shields and Alan Wolk explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
DOWNLOAD THE REPORT FOR FREE thanks to our sponsors Magnite and LG Ad Solutions
Sports Dominate TV Watch-Time, Fox News Programs Rise Up - Eleanor Semeraro
领英推荐
Former NBC Marketing Boss Apologizes For Creating The Trump Illusion': 'I Helped Create A Monster’ - Jon Accarrino
Political CTV Ad Impressions Surged by 489% in September - Eleanor Semeraro
Just 56.9% Of Avid NFL Audiences Are Brand Loyalists - John Cassillo
34% of Young Streaming Viewers Able to Cite Brands From Ads on Hulu - Eleanor Semeraro
The Delicate Balance Of Streaming Demand Decay - Brandon Katz
Football On A Budget: Top Reruns For NFL Audience Overlap - John Cassillo
With an 8.75% Viewership Share, ABC Wins for TV Network Watch-Time - Eleanor Semeraro
?NEWS TO PERUSE
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Hanlon’s Local Links:
Mike’s Media Picks:
Across the Industry:
From Our Thought Leaders Circle:
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