Hot List: Numbers Is Hard, It's All About The People

"Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein

Same Data, Different Insights?

Everyone reads numbers differently.?

• When WSJ said?Old School?Television Accounts for Less Than Half of U.S. Viewing Time, but … Alan Wolk's Week In Review decodes?it's all about the Others.??
• Our friend Evan Shapiro has fun showing us?what these numbers are not.
• Some even ask should this be called Nielsen?Gauge or Grift?.
• WSJ points to figures on “streamflation.”?
• If Netflix can’t win younger audiences with shows,?it’ll do it with games instead.
• Half of global advertisers are extremely confident.
• Despite crosshairs?YouTube is looking at numbers that say it can take TV’s lunch.
• When do entertainment strikes start?doing real harm to bottom lines?
• Paramount, VideoAmp, MediaOcean, Omnicom show progress?in latest Currency wave.
• And it's just plain math, when fragmentation reigns,?SmartTVs can gatekeep attention as the hub of the house.

“Can you raise prices by 30% and not increase churn? That’s the big question,” - Rich Greenfield, Lightshed Partners (to WSJ)

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LATEST FROM TVREV

Nielsen’s Gauge Is All About The Others, Cable News Is The New Twitter?—?Alan Wolk

All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.

How do Different Franchises Connect? Ross Siegel Explains It to a Teenager—?Rio Damata

How do Different Franchises Connect? Ross Siegel Explains It to a Teenager

Streaming Needs College Football, But Does College Football Need Streaming??—?John Cassillo

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

4 Months. 4 Indictments. How Much Do Cable News Viewers Still Care??—?Eleanor Semeraro

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Disney Needs A New Hero, And It Isn’t A Price Hike?—?David Bloom

Disney needs to find some new franchises, given evident viewer fatigue for stalwarts like Star Wars and Marvel films and series. But where to find one these days? There are a couple of possibilities.

The Rise And (Sort Of) Fall Of Binge-Watching: An Analysis Of Streaming Release Patterns?—?Brandon Katz

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Women’s World Cup Grows Advertisers Amid Time Zone Juggle?—?John Cassillo

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

LG Ads' Esther Maguire On Enabling Creativity In TV Advertising?—?Alan Wolk

LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.

NFL Takes Its Place Atop Inscape’s Most-Watched Program Ranking?—?Eleanor Semeraro

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data?—?Alan Wolk

Teads' Natalie Bastian lays out the many ways that brands are making use of all of the data that is now available to them on CTV.

From Automation to Aggregation: Cadent CEO Nick Troiano on the Novacap Acquisition and What Comes Next?—?Alan Wolk

Cadent CEO Nick Troiano talks about the Novacap acquisition, what it means for Cadent and where he sees the industry heading in years ahead.

Navigating the Future of TV Ad Tech: Insights from Mediaocean's Ramsey McGrory and Drew Kane?—?Alan Wolk

Mediaocean's Ramsey McGrory and Drew Kane discuss the evolving landscape of TV advertising technology and the role of their new product, TV iQ, in that evolution.

NEWS YOU CAN USE

Advertising

• Primetime TV Sees Ad Dollars Fall 5% in Upfront, but Streaming Helps Ease Pain?- Brian Steinberg [Variety]
• Here Is Why Wall Street's Reception to the CTV Narrative Is Cooling?- Ronan Shields [Digiday]
• Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business?- Lauren Johnson [Business Insider]
• The Case For and Against 'Made-For-Advertising' Sites?- Seb Joseph, Kayleigh Barber [Digiday]
• TVScientific to Charge Advertisers Only If a Campaign's Desired Outcome Happens?- Alyssa Boyle [AdExchanger]
• Teenagers Turn to YouTube Before TV, Precise TV Finds?- Jon Lafayette [NextTV]
• CTV Ad Spending Reached $1 Billion in June, Vivvix Says?- Jon Lafayette [NextTV]

Streaming Wars

• Streamflation Is Here and Media Companies Are Betting You’ll Pay Up?- Robbie Whelan, Joe Flint, Nate Rattner [WSJ]
• Roku Has a New Streaming TV Deal With NBCUniversal. FAST Channels Are Growing?- Connor Smith [Barron's]
• Netflix finally streams video games, too?- Jay Peters [The Verge]
• Streaming Subscriber Slowdown Gives Way to the Great Rebundling?- Tim Peterson [Digiday]
• It’s time to rethink our relationships with streaming services?- Charles Pulliam-Moore [The Verge]
• People Don't Actually Like Streaming Services Over Linear TV?- Paul Hiebert [Adweek]

Data & Measurement

• Television Accounts for Less Than Half of U.S. Viewing Time for the First Time?- David Marcelis [WSJ]
• Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway??- Daniel Frankel [NextTV]
• Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes?- George Winslow [TVT]
• How the Hollywood Strikes Could Deal Another Blow to the Already Shrinking Linear TV Business | Charts?- Lucas Manfredi [The Wrap]
• Marketing Professionals Mixed on Confidence in Ability to Measure ROI?- Sara Lebow [Insider Intelligence]
• Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp?- Alyssa Boyle [AdExchanger]

Landscape

• Strike Impact Hits Earnings as Executives Size Up War Chests?- Caitlin Huston [THR]
• Sure AI is hot, but is it an actual market or a platform piece??- Ron Miller [TechCrunch]
• Bob Iger's Originals Sin?- Julia Alexander [Puck]
• On the New ‘Real Housewives of New York City,’ Everyone Has Something to Sell?- Allie Jones [The Wall Street Journal]
• Paramount Stock Dips After Company Ends Its Effort To Sell A Stake In BET Media Group?- Dade Hayes [Deadline]
• An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations?- Danielle DeLauro [The Vab]

Sports

• How YouTube CEO Neal Mohan Is Using NFL Sunday Ticket To Plot The Future Of Video?- Garett Sloane [AdAge]
• Why The NBA's In-Season Tournament Is Really About Media Right?- Joe Pompliano [Huddle Up]
• Sinclair CEO Chris Ripley: Despite Diamond Disappointment, Sports Is Still the Broadcaster's Crown Jewel?- David Bloom [NextTV]
• Back To The Broadcast Future: TV Stations Want To Air Local Sports?- Wayne Friedman [MediaPost]
• Secondary Sports Like Soccer Enter the Game for Marketers and Agencies?- Michael Bürgi [Digiday]
• Apple Buying Or Partnering With ESPN Is A “No-Brainer” To One Wall Street Analyst, And “Much More Attractive” Than Full Disney Acquisition?- Dade Hayes [Deadline]

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