Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads

Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads

“The TV industry has really never been able to truly control itself when it comes to aggressive monetization." - Tim Hanlon, Vertere Group CEO & TVREV Local Report co-author


Have You Downloaded our latest special report yet? In?Local TV: Perils & Promise In The Age Of Streaming?(from Alan Wolk, Tim Hanlon & Evan Shapiro),?we surveyed 60k Americans and found that?more young people watch local news than you might think. Also, just as many people never watch as you imagined.


The Report is free for TVREV subscribers for 90 days. Read up, and stay tuned for a townhall where you can call BS if you want/dare! ???

Download The Report

Of course Amazon is planning ad breaks for Prime Video. As we wrote in 2019, Amazon ads are a game changer: First party, opt-in data and rich data. And not just consent, or email data?but purchase behaviors; from stores, online, mobile apps and viewing data from Fire sticks and devices... That matters because?with privacy issues looming, having a solid, multi-touch opt-in footprint gives Amazon the ability to deliver EXTREMELY addressable ads. Like, "odds are you're out of toothpaste so we'll introduce a new brand at this ad break"-type ads.

Gettin'?JIC-y Wit?It



LATEST FROM TVREV


Max Gets Sporty, The JIC Gets Inclusive?— Alan Wolk

WBD Max-imizes the impact of sports, while the Joint Industry Committee "conditionally certified" iSpot, VideoAmp and ComScore.


From the Gridiron To The Big Screen: The High Stakes Game Of Resource Allocation?— Brandon Katz

Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.


With Zelenskyy Interview, ‘60 Minutes’ Cracks Top 25 Most-Watched Programs?— Eleanor Semeraro

Inscape data reveals the episode captured a 0.37% viewership share for Sept. 11-17, 2023.


Premion's Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming?— Alan Wolk

Premion’s President, Tom Cox explains how TEGNA and other local broadcasters are embracing the shift to streaming from their product and tech stacks on out.


Do Streaming Services Have A Quality Problem? Does It Matter??— David Bloom

Netflix needs to keep improving its shows, CFO Spencer Neumann suggested last week. But how much does quality matter in an industry that’s spent decades making a lot of crummy programs.


NEWS YOU CAN USE


Advertising


Streaming Wars


Data & Measurement


Landscape


Sports


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