Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
“The TV industry has really never been able to truly control itself when it comes to aggressive monetization." - Tim Hanlon, Vertere Group CEO & TVREV Local Report co-author
Have You Downloaded our latest special report yet? In?Local TV: Perils & Promise In The Age Of Streaming?(from Alan Wolk, Tim Hanlon & Evan Shapiro),?we surveyed 60k Americans and found that?more young people watch local news than you might think. Also, just as many people never watch as you imagined.
The Report is free for TVREV subscribers for 90 days. Read up, and stay tuned for a townhall where you can call BS if you want/dare! ???
Of course Amazon is planning ad breaks for Prime Video. As we wrote in 2019, Amazon ads are a game changer: First party, opt-in data and rich data. And not just consent, or email data?but purchase behaviors; from stores, online, mobile apps and viewing data from Fire sticks and devices... That matters because?with privacy issues looming, having a solid, multi-touch opt-in footprint gives Amazon the ability to deliver EXTREMELY addressable ads. Like, "odds are you're out of toothpaste so we'll introduce a new brand at this ad break"-type ads.
Gettin'?JIC-y Wit?It
LATEST FROM TVREV
Max Gets Sporty, The JIC Gets Inclusive?— Alan Wolk
WBD Max-imizes the impact of sports, while the Joint Industry Committee "conditionally certified" iSpot, VideoAmp and ComScore.
Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.
With Zelenskyy Interview, ‘60 Minutes’ Cracks Top 25 Most-Watched Programs?— Eleanor Semeraro
Inscape data reveals the episode captured a 0.37% viewership share for Sept. 11-17, 2023.
领英推荐
Premion’s President, Tom Cox explains how TEGNA and other local broadcasters are embracing the shift to streaming from their product and tech stacks on out.
Netflix needs to keep improving its shows, CFO Spencer Neumann suggested last week. But how much does quality matter in an industry that’s spent decades making a lot of crummy programs.
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