Hot List: Cream Skim The (Ad)week That Was

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

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If you went to AdweekNYC, you might feel like you’ve been chewed up and spit out by the collision of your echo chambers. Or you're thankful to see people IRL, not on Zoom. Or both.

If you didn’t go, the halls were jammed, it was hot, and lots of people said a modified version of what you heard them say the last time you went to something like this. Maybe a little more shoppable, measurable, streamable or even F*&k!d up and thankfully, a lot less pandemic-y…

Either way, here is a cheat sheet on the headlines on the week that was- including links to sessions from some of our esteemed Thought Leaders Circle members (now open for 2024)

• Innovid’s Andrew Longworth – Not Your Momma's Local TV in a discussion led by Alan Wolk
• iSpot’s Leslie Wood and Brittany Slattery of OpenAPdiscuss on The Future of Streaming & Measurement in a Cross Platform World
• Cadent’s Jes Santoro leads the conversation on Making TV Accountable
• IRIS.TV’s Richie Hyden joined Sustainability in Adtech
• LG Ads' Tony Marlow led a panel on The Future of CTV and What's Next?
• Magnite CEO Michael Barrett is Mapping the Journey for TV's Tomorrow
• Mediaocean's Ben Kartzman helps us unleash the Power of Creative in Advertising
• Premion’s John Vilade helps define Brand Safety vs. Ad Fraud
• Samsung Ads’ Justin Evans goes beyond currency to outcomes
• Nyma Quidwai VIZIO Ads and Sean Galligan Publica dig deep on where we are on the programmatic journey

LATEST FROM TVREV

Netflix Is #Winning, Fixed Wireless Broadband Haunts Cable?— Alan Wolk

Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.

Netflix Tops Video Streamers for September Earned Media Value — Eleanor Semeraro

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

?Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board — John Cassillo

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

?Netflix's Declining Supply Share Is A Sign Of Streaming's Changing Dynamics?— Brandon Katz

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

College Football, MLB See Week-Over-Week Gains for TV Viewership Share?— Eleanor Semeraro

Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.

Redefining Broadcast Monitoring In An Age Of Diginets And vMVPDs?— Alan Wolk

CCR Media’s Ben Ropke and Benjamin Saboe, MBA with an update on how the media monitoring world is adapting to the rapid changes in the industry.

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NEWS YOU CAN USE

Advertising

• How Amazon can make around $7 billion from Prime Video ads, according to Wall Street analysts - Lauren Johnson [Business Insider]
• How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B - Chris Kelly [Marketing Dive]
• Mary Meeker was wrong - Brian Morrissey [The Rebooting]
• How AI is expected to dominate this year’s conference - Kimeko McCoy [Digiday]
• Future of TV Briefing: How ad buyers are appraising the FAST ad market - Tim Peterson [Digiday]
• Shoppable Ads Are Paying Off for Smart TV Owners - Bill Bradley [Adweek]
• Amazon Has a lot Riding on Black Friday - Mike Shields [Next In Media]
• What ad-free social media could mean for marketers and advertisers - Kimeko McCoy [Digiday]
• Cadent Adds MX To Its Aperture Ad Platform - Jon Lafayette [B&C]
• NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games - Wayne Friedman [MediaPost]

Streaming Wars

• Mediacom signs on to offer Xumo Stream Box to broadband subs - Bevin Fletcher [StreamTV Insider]
• Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier - Alyssa Boyle [AdExchanger]
• Amazon Pushes Advertisers to Commit Big to Prime Video Sahil Patel [The Information]
• ‘Wait, Netflix Has Games?’ Streaming Giant Plans New Videogames Based on Its Hit Shows - Jessica Toonkel, Sarah E. Needleman, Sarah Krouse [WSJ]
• Senate Democrats Push FCC Review of Possible Streaming Regulation - John Eggerton [B&C]
• Europe’s Commercial Giants: How Leading Networks Finally Woke Up To Streaming… But Is It Too Late? - Jesse Whittock [Deadline]
• Netflix’s Password-Sharing Crackdown Reels In Subscribers As It Raises Prices For Its Premium Plan- Michael Liedtke [AP]
• It’s Not Just Netflix: These Are All The Streamers That Raised Prices This Year, Including Max, Hulu And Disney+ - Nicolas Vega [CNBC]

Data & Measurement

• ‘Quiet Quitters’ Haven’t Cut the Cord, but Are Watching Less Pay TV, Inscape Finds - Jon Lafayette [B&C]
• Addressing The Risky Business Of “High-Risk” Data Activities - Allison Schiff [AdExchanger]
• IPG launches identity resolution cloud application as the industry prepares for a cookieless world - Antoinette Siu [Digiday]
• Netflix’s Ted Sarandos: More Streaming Data Transparency Is Coming - Rick Porter [THR]
• THE WEATHER CHANNEL STRIKES UPFRONT DEALS ENTIRELY ON NIELSEN ALTERNATIVE - Jack Neff [AdAge]
• Reality TV Features More Onscreen Female Representation Than Scripted, Study Finds - Rebecca Sun [THR]
• Comscore integrates Roku data into campaign measurement product - Matthew Keys [StreamTV Insider]

Landscape

• The Sticking Point That’s Keeping Actors on Strike - Joe Flint [WSJ]
• THE POWER OF AD-TECH, LOCALISATION, AND THE FUTURE OF LOCAL BROADCAST: WITH ALAN WOLK- [SimpleStream]
• LG Ad Solutions CMO Tony Marlow on the evolving nature of TV - [The Current]
• MSNBC and the Media’s Third Rail - Dylan Beyers [Puck]
• Jon Stewart’s ‘The Problem’ Not Moving Forward at Apple Amid Creative Differences - Lesley Goldberg [THR]
• John Lasseter-Run Skydance Animation Shifts From Apple to Netflix - Daniel Frankel [NextTV]

Sports

• How the NBA Plans to Remake TV Deals and Net Billions of Dollars for Its Stars -? Amol Sharma, Isabella Simonetti [WSJ]
• How Phoenix Fans Watch Their Teams May Change How You Watch Yours - Ken Belson, Tania Ganguli [NYT]
• OLYMPICS 2024 AD DEMAND GROWS AS NBCU LEANS INTO STREAMING AND CELEBRITY PARTNERSHIPS - Parker Herren [AdAge]
• HOW PROFITABLE IS ESPN? DISNEY BREAKS OUT FIGURES FOR FIRST TIME - Alex Weprin [Sportico]
• NBC Launches New Streaming Service That Bets on High School and Amateur Sports - Alex Weprin [THR]
• How F1 and ‘Drive to Survive’ show the changing way we watch sports - Leah Asmelash [CNN]
• NFL+, Genius team up for alternate game streams - Joe Lemire [SBJ]

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Download our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro. We surveyed 60k Americans about how important local TV is to them, and some of the results – like how many young people are still tuning in – may surprise.

For a limited time, TVREV subscribers can get the report for FREE.

Local TV: Perils & Promise In The Age Of Streaming

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