Hot List: Cream Skim The (Ad)week That Was

Hot List: Cream Skim The (Ad)week That Was

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

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If you went to AdweekNYC, you might feel like you’ve been chewed up and spit out by the collision of your echo chambers. Or you're thankful to see people IRL, not on Zoom. Or both.

If you didn’t go, the halls were jammed, it was hot, and lots of people said a modified version of what you heard them say the last time you went to something like this. Maybe a little more shoppable, measurable, streamable or even F*&k!d up and thankfully, a lot less pandemic-y…

Either way, here is a cheat sheet on the headlines on the week that was- including links to sessions from some of our esteemed Thought Leaders Circle members (now open for 2024)


LATEST FROM TVREV


Netflix Is #Winning, Fixed Wireless Broadband Haunts Cable?— Alan Wolk

Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.


Netflix Tops Video Streamers for September Earned Media Value Eleanor Semeraro

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.


?Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board John Cassillo

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.


?Netflix's Declining Supply Share Is A Sign Of Streaming's Changing Dynamics?— Brandon Katz

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.


College Football, MLB See Week-Over-Week Gains for TV Viewership Share?— Eleanor Semeraro

Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.


Redefining Broadcast Monitoring In An Age Of Diginets And vMVPDs?— Alan Wolk

CCR Media’s Ben Ropke and Benjamin Saboe, MBA with an update on how the media monitoring world is adapting to the rapid changes in the industry.

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NEWS YOU CAN USE



Advertising

Streaming Wars

Data & Measurement

Landscape

Sports

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Download our latest special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro. We surveyed 60k Americans about how important local TV is to them, and some of the results – like how many young people are still tuning in – may surprise.

For a limited time, TVREV subscribers can get the report for FREE.

Local TV: Perils & Promise In The Age Of Streaming

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