Hot List And A(nother) Heat Wave
“There's a golden rule. Mind your own damn business”- Tim Walz
More summer madness; the week started with talk of a recession, heat waves, a hurricane and tornados. It included layoffs for our friends at Paramount and a $6 billion TV asset write down, Linda/Musk trying to sue brands into submission, Google found guilty of antitrust and terrible news of a shut down for our colleagues at B&C and Multichannel News.
Those yings were met with yangs from our friends at Trade Desk, Roku, Magnite and VIZIO— all of which posted Q2 revenue figures going up and to the right. That growth is (ironically) fueled in part by studios and programmers who realize the best way to big audiences these days is through programmatic engines, the gates of attention held by TV makers and the data + software that knows what you want before you do.
VIZIO’s social post on earnings says it all: on the left, continued growth and on the right, a reminder of who decides what millions of people see when the TV turns on. [For more on the importance of the TV OS, check out our latest repor t, with more to come on the OS topic this fall.]
More about all of that later: this week on TVREV we have some humdingers!!
TL:DR
Mike Shields unpacks what Google’s anti-trust violation could mean for Amazon Ads ; Tim Hanlon looks at Peacock’s double-edged Olympic sword; Alan Wolk analyzes Disney turning a profit, and the latest in sports RSNs in the Week in Review, meanwhile creating the ultimate streaming bundle hack ; John Cassillo raises an eyebrow to early details on Venu ; Brandon Katz argues that content is the new oil ; Eleanor Semeraro shares how Olympics keep captivating linear TV watch-time ; Blockgraph’s Alex Schleider explains how the company helps local advertisers ; Paramount’s Steve Ellis delves into the impact of it’s innovation in TV Advertising ; and just before acquisition for $1 Billion—- Teads’ CMO Natalie Bastian explains what she and her company do to teenager, Jensen Muller.
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TVREV ORIGINALS
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Could Amazon’s Ad Business Become An FTC Target? - Mike Shields
Blockgraph’s Aleck Schleider On How The Company Helps Local Advertisers - Jessika Walsten
Teads CMO Explains TV Strategy To A Teenager - Jensen Muller
Streaming's Resource Crisis: Is Content the New Oil? - Brandon Katz
Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time - Eleanor Semeraro
领英推荐
What Early Details Around The Venu Streaming Service Tell Us - John Cassillo
NEWS TO PERUSE
Across the Industry:
Hanlon’s Local Links:
Mike’s Media Picks:
From Our Thought Leaders Circle:
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More From TVREV.com Advertising I Data & Measurement I Streaming Wars I Sports Thought Leaders Circle ?I Reports
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