Hot List: All For A Game
“What would you do if you were stuck in one place, and every day was exactly the same, and nothing that you did mattered?” - Phil Connors, Groundhog Day
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Here we are again, another Super Bowl week. Last year 156 million+ people watched at some point. That’s a lot of people gathered for 58 minutes of advertising smothered around 13 minutes of actual playing time.
Speaking of commercial minutes, it seems that Fox will be using their hosting slot to sneak in a pre-game interview with Trump.
Because why not inject politics into one of the few non-political events of the year?
But maybe it won’t matter.
According to a new survey from iSpot, 67% of viewers anticipate watching the game, while 15% are watching just for the ads. That extrapolates to tens of millions of folks looking forward to Affleck’s Dunkin’ jumpsuit, Kermit on a banjo and Bud Light’s roll out of Shane Gillis and Post Malone having a neighborhood BBQ. (If you can’t wait until Sunday, iSpot has all the ads here.)
Speaking of measurement, it’s been a hot topic over here at TVREV, with Tim Hanlon and Alan Wolk wading into the fray with hot takes that are stirring lots of commentary.
And while the once mighty monopolist (Nielsen) can try to play catch up on big data, it has a long way to go. But does it matter? Everyone believes the system has been rigged for a long time—not for best possible accuracy but for highest possible yields for agencies and networks. They love the bigger numbers and easy buttons.
Maybe that’s okay though, because brands now have their own systems for measuring ROI, ROAS and creative impact, and can now game the system of program-first measurement in much the same way.
In an ideal world everyone would be trading on the same version of the truth, but in the absence of that, all legs of the stool will need do their best to find the most solid ground.
And as long as that stool holds up something people can enjoy together, millions of Americans won’t really care if the system is just. They just want a good time, filled with wings, laughs and an easy button of their own.
TVREV ORIGINALS
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More Media Measurement Mayhem - Tim Hanlon
Nexstar Slides Into Texas Rangers’ TV Lineup - Jon Lafayette
Too Much Drama? Why Streaming’s Top Genre May Be Overloaded - Brandon Katz
领英推荐
Nexxen Teams With Fox, FuboTV, DirecTV, FanDuel On Ads Packages - Jon Lafayette
Speedvision Revs Up Distribution With MyFree DirecTV - Jon Lafayette
Amid Channel Culling Trend, Pluto TV Expands Lineup with LGBTQ+ Streaming Network Revry - Lorenzo Chiodo
TVREV TLC Members LG Ads and iSpot dive into the efficiency curve on CTV advertising. (Free download at link below.)
The full range of Super Bowl Insights at The Measure, from TVREV contributors John Cassillo and Eleanor Smeraro
There are companies who have spent years working to make contextual targeting happen and they are finally starting to get recognized for being the visionaries we know them to be.
In this report we will introduce you to five of them:?Anoki,?Gracenote,?IRIS.TV,?KERV.ai, and?Wurl, all of whom have done remarkable work making the contextual ecosystem a reality.?
In addition, we open the report with an in-depth TVREV overview of contextual targeting—what it is, what it can do and where and why it is gaining traction.
The best part of this report is that it is?free, thanks to our five sponsors.?
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