??HOT Brand News and Partnership Marketing Activities

CPG

• General Mills unveils Trix and Cinnamon Toast Crunch Pillsbury Mini French Toast flavors.
• How White Claw, Pernod Ricard & Heineken are adapting their marketing to reach Gen Z.
• Will Bill's Olde Fashioned Soda Co., Bazooka Candy Brands unveil limited-edition Ring Pop soda.
• The Frozen Farmer teams up with Mattel on Strawberry Lemonade Sorbet BARBIE Freezer Squeezers.
• Snak Club partners with Emmy-nominated series HOT ONES to create the spicy snack mix.

RETAIL

• Guinness and Tipsy Scoop announce a limited time ice cream collaboration.
• Beyond Meat launches new, healthier version of burger in bid to bring back customers.
• Alaska Airlines debuts first-ever custom craft beer.
• IHOP and Lay’s bring us Rooty Tooty Fresh ‘N Fruity chips.
• Fishwife debuts tinned fish and beer pairing with Keystone Light.
• Angie's BOOMCHICKAPOP introduces new Cinnabon Drizzled Kettle Corn.

DINING

• Freddy’s Frozen Custard & Steakburgers inks NIL deals with 12 athletes.
• Lucky Charms ice cream returns to Cold Stone Creamery.
• Just Salad creates reusable bowls featuring Sesame Street Characters.
• Chuck E. Cheese is testing a subscription program.
• Mathnasium and Baskin-Robbins announce National Pi Day sweepstakes.
• Kung Fu Tea creates limited-edition menu for KUNG FU PANDA 4.

MISC

• Qloo secures $25M in series C funding, expanding the footprint of taste AI across industry leaders from Netflix to Michelin.
• Diageo partners with Apple Vision Pro to bring tequila culture to fans around the world.
• Dwayne Johnson now owns the IP rights to "The Rock", “Jabroni” and more.
• IKEA and Raw Color unveil the colorful TESAMMANS collection .
• Waze partners with KUNG FU PANDA 4 to bring Po's voice to navigation.
• JetBlue and Spirit abandon their $3.8 billion merger.

FASHION

• New Balance signs with CAA to raise fashion presence in gaming.
• BAPE x MLB give the classic baseball cap the camo treatment.
• Futura and Crocs are collaborating on graffiti-covered classic clogs.
• Baileys and Ian Charms introduce an exclusive St. Patrick's Day jewelry collaboration.

ATTRACTIONS

• Universal Orlando resort teases DreamWorks Land attractions inspired by SHREK, TROLLS, and more.
• JPMorgan Chase announces partnership with the Academy Museum of Motion Pictures.

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????Entertainment News:

GAMING

• Mattel brings He-Man into STUMBLE GUYS.
• Fortnite’s next big crossover includes AVATAR: THE LAST AIRBENDER.
• NRG cooks up partnership with Panda Express.
• FINAL FANTASY VII and Porsche collab on new short film.

Theatrical

• Sony drops new GARFIELD MOVIE trailer.
• Box office: DUNE 2 delivers on promise with big $81.5M domestic opening.
• Monopoly gets the DUNE treatment in new board game set.
• SUPERMAN: LEGACY gets title change from James Gunn.

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COMMENTS AND/OR QUESTIONS?

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