Hospitality technology is officially hot

I said it, but I don't have to prove it from my side. Hospitality (and by affiliation Travel technology) is hot right now. There are some serious investments being made, consolidations, and joining of forces happening across the industry. Here are some recent examples:

The Mews and Accor partnership, a classic example of a buy over build decision. It's great to see a new style of PMS being chosen by a major player.

Amadeus signing with a hotel giant (rumors are probably true which one that is). Again, a buy over build scenario for a major company who has built almost everything themselves in the past.

The incredible Siteminder IPO which happened recently. Siteminder has been on a roll for many years, it's good to see that value come to light now.

When you follow investor trends, you know Softbank is right at their at the top in terms of future vision. Cloudbeds has a great product and this shows that it's visible outside our direct industry.

Not quite a tech company, but if you have ever stayed in a CitizenM hotel you know they are all about innovation. The amount itself is eye watering of course.

Two great tech companies in the industry, joining forces to become an even bigger force to be reckoned with.

Hot off the press, OTA Insight bagging a large investment to continue their growth and drive for innovation.

More news hot off the press, travel giant Sabre inks a partnership with travel giant TUI. A few years back at DerbySoft I witnessed first hand how TUI was changing and what their plans were, so this news is no surprise to me.

Not quite the huge numbers of others, but still point of reference that there is focus on the industry.

So what does this mean for every day hoteliers and travel industry professionals? COVID-19 and the global pandemic has only accelerated the inevitable and has pushed technology to the forefront of business management. They will need to embrace technology to accelerate revenue, optimize operations, manage more with less and align technology with an ever-changing marketplace to create value.?

Unfortunately the industry has been knocked back in terms of resources, and it has been and will remain a struggle to keep up to date with new innovations. Solutions providers are also finding it hard to reach the right influencers and decision makers sometimes.

In the end we all have the same goal, which is to help the businesses in the Hospitality and Travel industry move forward with digital transformation, and we hope to help bridge that gap soon with ExploreTECH.

Dive into the Blue Ocean of Digital Transformation and follow us on your preferred social media channel to stay up to date on the latest developments as we head towards our launch date.