Welcome to this week’s Hospitality Marketing News update. I’m Dawn Gribble, your host. I'm on a mission to bring you the latest actionable insights to help you Delight Guests and Drive Growth.?
?? Instagram Experiments with Recent Stories Highlights on Profiles
- Instagram is testing a new feature called "Lately", which automatically generates a highlight feed of a user's most recent Stories activity. This extends the life of Stories beyond 24 hours and provides more context to profile visitors.
- With social media platforms shifting towards entertainment, Instagram is still prioritising engagement. This feature could help keep users on the app longer and give visitors a better understanding of the user's content. (MN)
?? This update will help account visibility on the platform; this will be a great way for venues to promote ‘weekly content’ such as specials, blogs,? limited-time offers and media coverage.
? X Plans to Eliminate Public Likes Tab
- X will be removing public "likes" from users' profile pages. Director of Engineering, Haofei Wang, confirmed the change in response to a tweet by MacRumors researcher Aaron Perris.?
- This decision has sparked speculation and debate among X users, with Wang explaining that public likes can incentivise the wrong behaviour. This change is said to be essential as it reflects X's efforts to create a more positive and edgy online space. (Aa)
?? While removing public likes could foster a more positive and authentic environment on X, it also presents challenges, particularly for content creators and marketers. X may need to introduce alternative metrics or tools to help users and marketers navigate this new landscape effectively.?
?? Google Unveils New AI-Powered Advertising Tools
- Google has developed new AI tools that allow marketers to use AI to enter their brand details and product images to generate brand-aligned creative variations.?
- "We’ve been working on making it easier and faster to produce great creative assets for ads across marketing channels. Creative asset variety is crucial to strong ads, and achieving this has gotten easier for more advertisers with generative AI in Performance Max. We found that advertisers who improve their Performance Max Ad Strength to Excellent see 6% more conversions on average." Vidhya Srinivasan, Vice President / General Manager, Ads
- These new features will help marketers maintain consistency and uniformity in their branding using AI and provide them with several placement formats. (Go)
?? These latest AI innovations will help marketers think bigger, create bolder and drive results faster. Google AI is there to assist, not replace, human creativity, strategic insight and expertise.
?? TikTok Introduces Innovative Ad Solutions
- TikTok has launched a new "creative AI suite" called "Symphony" to assist ad partners with content development and creativity.
- These updates aim to streamline TikTok's ad tools, including improved ad automation options, new ad types, and a platform that combines the existing AI tools. This will help marketers scale their content development and increase productivity on the platform. (TT)
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?? The Underrepresentation of Disabled People in Advertising
- A recent survey of over 6,500 UK adults found that 32% did not see any disability represented in the media and advertising content they consumed in the last six months. And only 23% of disabled individuals felt that the images portrayed in these mediums reflected their own experiences.
- The research suggests that advertisers rely too heavily on stereotypical images of wheelchair and mobility scooter users while ignoring the diverse range of disabilities. This leads to a lack of accurate representation and perpetuates harmful stereotypes. (RW)
?? Hidden disabilities like mental health conditions, learning disabilities, chronic health conditions, sensory impairments, and neurological disorders are often overlooked in media.?
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