Hospitality Marketing News - 19th March 2924
Hello and welcome to the latest edition of Hospitality Marketing News
Whether you're looking to enhance your marketing efforts, stay informed on the latest consumer trends, or keep abreast of the freshest marketing developments, you've come to the right place.?
?? Digital Marketing News
?? Meta Exploring Innovative Features for Verified Subscription
Meta is collecting feedback on exclusive features for its Meta Verified program subscribers, such as link sharing in Reels. This is highlighted in an online survey seeking user input on potential paid services—including enhanced content protection, expedited ad reviews, and improved support—Meta is said to be exploring several incentives, including special verification badges and privileges, to drive adoption.? (CM)
?? Sharing links in Reels could directly promote hotel and restaurant services and menus. My tip? Audit your current social media content and engagement strategies. Consider how features like link sharing could integrate with your videos, refresh content where there's an opportunity to add a link and give the Reel a glow-up with new effects and music. Remember, just having a link isn't enough. Engaging content, clear calls to action, and proper targeting are essential!?
?? Instagram Pilots 'Spins' to Boost Trend Engagement
As app researcher Alessandro Paluzzi discovered, Instagram is trialling "Spins," a feature for Reels that lets users remix content by altering audio or adding text. This tool aims to enhance user collaboration and broaden reach with each iteration. Spins mirrors the flexibility of meme templates, encouraging users to inject creativity into trending Reels. Still in testing, its potential for boosting engagement and innovation within Instagram's community is notable, offering fresh collaborative opportunities. (AP)
?? Instagram's "Spins" offers brands a creative way to boost engagement through user-generated content (UGC) and influencer partnerships, inviting diverse interpretations of Reels that can expand brand visibility. UGC serves as authentic, digital word-of-mouth, often more trusted than traditional ads, by showcasing real user experiences. Encourage your followers to remix Reels and share these takes to boost brand perception with genuine, shared experiences. Spins would be a great way to ask customers questions like “What drink would you have with this dish?”?
?? Reddit Introduces Business Growth Toolbox?
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Reddit has announced Reddit Pro, a new, free toolset aimed at helping businesses engage with their community. Currently in beta, Reddit Pro provides an interface for businesses to participate organically or alongside ads, with a full launch planned for March. (RI)
?? Reddit offers deep engagement in niche travel and food communities for hotels and restaurant brands. The key is contributing value and engaging in discussions. Reddit users are known for scepticism towards marketing, and overtly promotional content will likely be downvoted or ignored. Genuine interaction with users can be more effective than traditional advertising on Reddit.? The platform is best used as a site that offers honest opinions, insight, and feedback. Building trust and a positive reputation within Reddit communities takes consistent effort and quality content creation.
?? Gen Z Prefers Instagram, TikTok Over Google in Local Searches
A recent SOCi report indicates that Instagram and TikTok are now more popular than Google for Gen Z individuals searching for local businesses, with 67% and 62% preferences, respectively. While still preferred by older generations, Google ranks third at 61%. This shift towards social media platforms for local business searches signals a potential challenge to Google's search dominance. In response, Google has updated its services, including incorporating the Gemini AI model into Google Ads. (MD)
?? TikTok is undoubtedly popular with Gen Z, boasting a large user base in that demographic. While traditional SEO remains important for reaching a broader audience, including older generations, incorporating a social media strategy that includes platforms like TikTok and Instagram is essential for comprehensive online visibility and engagement. Create content for TikTok and Reels that answers questions at each buyer journey stage. Experiment with different video formats and track their performance to determine what works best. When you’ve found the winning recipe, invest in advertising to boost brand impact. Use location tags, local hashtags, and keywords to attract searchers in your area.??
?? X Premium+ Users and Organisations Can Post Articles
X has rolled out a new feature, Articles, enabling Premium+ subscribers and verified organisations to create long-form content with enhanced text formatting, integration of X posts, and multimedia embedding akin to platforms like WordPress or Medium. Articles expanded upon last year's update that increased the character limit for posts to 25,000 for paid users, with Articles allowing up to 100,000 characters. Features include bulleted lists and hyperlinking. (TC)
?? This could be highly beneficial for hotels and restaurants who want to share blogs, press releases, new menus and more.
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