?? Hospitality Marketing News - 17th July 2024

Discover the latest digital marketing news for the hospitality industry, served with a side of expert insights! I'm your host Dawn Gribble, here to help you Delight Guests and Drive Growth.

? Let’s Check In!

?? Marketing News

• ?? X Haptic Design Enhancements, Featuring Post and Video Controls (XD )
• ?? Instagram's Top Tips for Reel Creators (LH )
• ??? WhatsApp Introduces Enhanced Safety Features for Group Chats (WA )
• ?? Spotify Transforms into a Social Network, Not Just a Streaming App (TC )
• ?? YouTube Experiments with "Add Yours" Sticker for Shorts (SMT )
• ??? TikTok Launches Program to Attract More UK Merchants (TT )
• ?? Non-Intrusive In-Game Advertisements Revolutionise Gaming (TH )
• ?? YouTube Makes Enhancements to the Erase Song Feature (YT )
• ??? Instagram Enables Retrospective Tags for Collaborative Posts (LG )
• ?? LinkedIn Expands ‘Accelerate’ Campaigns to All Brands (LI)
• ?? YouTube Adds Creative Options for Shorts (YT )
• ?? Google Search Console Now Includes Shipping & Return Policy Settings (SEL )
• ?? WhatsApp Business Messaging Rates to Reduce Marketing Spam (TC )

?? Hospitality Industry Insights?

• ?? Budweiser Tops YouGov Australia’s 2024 ‘Recommend’ Rankings (CB )
• ? Increased Spending in On-Trade During Euros (TDB )
• ?? Indian Food Services Industry Expected to Surpass Rs 7 Crores in FY28 (SL )
• ?? Hospitality Market Update (HN )
• ?? UK Influencer Marketing Trade Body Forms European Alliance (PW )
• ?? Consumers Cutting Back, But Not on Snacks (RBO )
• ?? Luxury Hotels Offer Five-Star Freebies to Justify High Prices (TT )

? Dawn’s Picks of the Week?

• ?? From 'Latte Makeup' to 'Girl Dinners': TikTok's Trend Impact (AP )
• ?? Home Speakers Upgraded with Lightning Effects for Comfort (TH )
• ??? Inside Brut?: A Denver Restaurant Dedicated to Brutalism (FC )
• ?? How Airbnb Fails to Protect Guests from Hidden Cameras (CNN )
• ?? Handling Sticky Fingers: What To Do When Guests Take Items (MRM )
• ?? College Credit for Work: Walmart and McDonald’s Innovate (NPR )
• ?? How Dr Pepper Surpassed Pepsi to Become No. 2 Soft Drink (AW )
• ??? Chain Restaurant CEOs Urged to Focus on Share of Stomach (GR )
• ? Use The SODOTO Method To Learn Anything - Eclat Weekly
• ?? The Wonders of Hospitality: Designer Dining Experiences - Kiran Robinson
• ?? Exploring Junk Food Advertising Tactics (AN )

? Ask Dawn Gribble

Each week I answer your marketing questions.

Hi Dawn, I’ve heard about creating Buyer Personas; what are they, and how do they inform marketing campaigns? Thank you

Buyer personas represent an “ideal customer” who represents a segment. For example, you might have Zoe, a Mum of young children, Abed the Student or Ben and Julia, an engaged couple. These personas help marketers create content that really speaks to that customer group - they play an essential role in personalisation.?

To create a buyer persona, give the persona a name and demographic details, such as age, gender, and location. Then, identify the persona's interests and behavioural traits, such as hobbies, values, and pain points. Finally, compile data from social media analytics and customer databases to gain insights into the persona's behaviour and preferences. Buyer personas should be updated regularly with the results of newly identified trends, purchase patterns, and marketing experiment outcomes.?

Restaurant Buyer Persona - Dubai Foodie

For example, let's create a buyer persona for a foodie named Noor, who loves restaurants in Dubai.

Noor is a 35-year-old marketing manager who lives in Dubai. She enjoys trying new restaurants and cuisines, especially those with healthy and organic options. Noor is also environmentally conscious and values sustainable practices. She orders in on weeknights and eats out at different restaurants each weekend; she goes to brunch once or twice a month with friends. Noor's pain points include long wait times and poor service. Her goals include discovering new restaurants and sharing her experiences with her friends on social media.?

To engage Noor on Instagram, restaurants should post content that showcases the unique and healthy dishes available, the ambience, the vibe when the sun sets and shots of beautiful decor.? To encourage Noor to share her experiences with her friends on social media, the restaurant sets up areas for Instagrammable moments with plenty of lighting and, where possible, stunning views.

Top Tip: Make your Wifi password a branded hashtag to encourage its use on social media - and don’t forget to ask guests to tag you!

Thank you for subscribing - I hope you enjoyed the newsletter and I look forward to welcoming you back soon! ??

I am honoured to include people from these?amazing?brands (and many more) in this newsletter community. Find me on LinkedIn , Twitter , or at hospitalitymarketinghub.com

How I Can Help You?

1. Read my free newsletter and articles , keep up-to-date with the latest trends on social media, and attend one of my regular webinars.
2. Get VIP access and enjoy full access to subscriber-only posts and the full archive on Substack. You'll also receive an enhanced weekly newsletter with additional insights, deep dives, and trend reports.
3. Expense your subscription and join the exclusive Invitation Only Network for hospitality professionals to gain access to our private members club and receive monthly strategic updates.
4. Do you want to improve your marketing? We help hotels, restaurants and foodservice with marketing audits and strategies and provide support for in-house teams. Visit hospitalitymarketinghub.com
5. Get in front of over 18,792 of the world’s best hospitality leaders and professionals who read a newsletter by Dawn Gribble. Email [email protected] for more details