Discover the latest digital marketing news for the hospitality industry, served with a side of expert insights! I'm your host Dawn Gribble, here to help you Delight Guests and Drive Growth.
? Let’s Check In!
?? Marketing News
- ?? X Reveals New Enhancements to Ad Analytics (SMT
)
- ?? Gen Z Demands TikTokers Face Legal Consequences for Health Advice (CL
)
- ?? X Considers Implementing Downvotes for Post Replies (XD
)
- ?? WhatsApp Tests New AI Selfie Generator (AA
)
- ?? Meta Updates AI Labels to ‘AI Info’ Tag (FB
)
- ?? Snapchat Introduces Fresh Features for Snapchat+ (SC
)
- ??? YouTube Allows Removal Requests for AI-Generated Content (TC
)
?? Hospitality Industry Insights?
- ?? Gatorade Marketing Boss on Supporting Grassroots Sports (TD
)
- ??? Consumer Loyalty Trends Podcast Featuring Marriott (DE
)
- ??? A New Path for the Tourism Industry (MK
)
- ?? UN Warns of Urban Food Insecurity Crisis (FI
)
- ?? Five Global Trends Shaping Pet Food in 2024 (PFI
)
- ?? Tripadvisor Unveils Travelers' Choice Awards Best Things To Do (HN
)
- ?? Chipotle Enhances Convenience and Growth with New App (QM
)
- ?? Doordash in Talks for Potential Takeover of Deliveroo (HI
)
- ?? Will AI Deception End Authentic Restaurant Reviews? (TS
)
? Dawn’s Picks of the Week?
- ???? Satirical French Ad Encourages 'Eat Chic, Not Tragique' (TD
)
- ?? Accessibility Still a Major Barrier in Travel (BT
)
- ?? Rethinking Food Production Design (DZ
)
- ??? Educating Travelers to Combat Overtourism (PW
)
- ?? How Starbucks Boosts Local Economies (LM
)
- ?? Inside Chick-fil-A’s First All-Digital Restaurant (RB
)
- ?? A Psychologist Explains the Rise of ‘Hangxiety’ (FO
)
- ?? The Effects of Competitive Eating on the Body (TM
)
- ??? Loungers Restaurant Chain Aims to Attract Disadvantaged Youth (BL
)
? Ask Dawn Gribble
Each week I answer your marketing questions
Lately, our email open rates have been low; it appears that all of our emails are going into spam. Google Postmaster now shows my domain rating as Bad (it used to be high).
How can I fix this, or am I screwed?
All email providers have made a number of changes to spam thresholds and processing this year. Here are some steps you can take to improve your email deliverability and restore your domain's reputation:
- Make sure you are up-to-date with Gmail's Sender Guidelines
to maintain a good sender reputation.
- Don’t send newsletters or marketing emails from Gmail or Yahoo addresses. Use a professional domain email, as this adds credibility and avoids spam filters.
- Set up DKIM
for your corporate email and any email-sending platforms you use. DKIM authenticates your emails, making it easier for providers to verify your mail as legitimate.
- Configure SPF Records
to specify which mail servers can send email on your domain's behalf. This helps prevent spoofing and improves your email's trustworthiness.
- DMARC
settings tell mail providers what to do if an email fails authentication checks. They are essential for protecting your domain from abuse and are now a requirement for many email providers.
- Link your domain to Google Postmaster Tools
for feedback on your email performance. It provides insights into whether Gmail considers your emails spammy or not.
- Only send newsletters to recipients who want your emails. High engagement rates signal to providers that your emails are legitimate. To avoid issues, keep Spam Complaints
below 0.1%.
- Purchased or third-party lists often have higher complaint rates and lower engagement, negatively impacting your sender's reputation.
- Include clear and easy-to-find unsubscribe links
in your emails.
- Don’t focus on avoiding the Promotions Tab
in Gmail. Instead, concentrate on creating compelling content your subscribers want to read, regardless of the tab.
These steps should help improve your domain rating and email deliverability. Consistency and adherence to best practices are vital to maintaining a good sender reputation.
Do you have a marketing question you’d like me to answer? Comment below or Reply to this Email?
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Providing analysis, solutions and general marketing to help companies succeed in today's crowded market place.
4 个月If you know anyone in the DFW Texas area looking to join a new restaurant, please share. https://www.dhirubhai.net/posts/double-yolk-cafe-2b2798316_hosts-servers-baristas-activity-7216619460810432512-JR0Y?utm_source=share&utm_medium=member_ios
Providing analysis, solutions and general marketing to help companies succeed in today's crowded market place.
4 个月Such great info all of the time!