Hospitality Marketing to Generation Z
News and opinion pieces on Millennials seem to be everywhere. How do you market to Millennials? How are Millenials changing the way that our businesses run? Do Millenials eat too much avocado toast? What most people don’t realise, however, is that as an industry, we’ve been marketing to Millennials for decades. The first Millenials were born in 1981, making a large portion of this demographic around thirty years old, and the oldest are nearly forty. Millennials are already a large portion of the market, so we’ve had plenty of time to work out how to get a hold of them. However, while many have been focusing on Millennials, the next generation has slowly been growing up in a more digital world, and are rapidly coming of age. Maybe it’s time to shift focus and work out how to market to what looks to be a very different group.
The focus of marketing to Millennials in recent years has left Generation Z relatively untouched, if not only because they haven’t been old enough to make buying decisions themselves. However, as they come of age, their buying and spending habits are becoming ever more apparent - as is their buying power. In fact, Gen Z have approximately $143 million dollars in total spending power...